Panduro-Ramirez, JeidyKhurana, ShopitaOthman, BestoonLourens, Melanie ElizabethRuiz-Salazar, Jenny MariaAlmashaqbeh, Hashem Ali2022-08-262022-08-262022-04-28Panduro-Ramirez, J. et al. 2022. Role of integrated artificial intelligence for knowledge creation and decision making for improving firm performance. 2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE). Presented at: 2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE). : 2379-2383. doi:10.1109/icacite53722.2022.98238589781665437899https://hdl.handle.net/10321/4197The present research shed light on the decision-making process of businesses based on integrated AI technology. The technology is very helpful in searching and gathering accurate business information which could further be used in the performance improvement of the business. Moreover, the research depicted several applications of AI technology and the percentage of companies that used such technologies in their business for the motive of performance improvement by achieving all their predetermined objectives of the business.5 p.enIntegrated AIDecision-makingPerformanceInformationConference2022-08-2410.1109/icacite53722.2022.9823858