Insight into the biases when measuring socioeconomics and demographics of consumers patronizing retail fashion design entrepreneurs: Germany’s perspective versus South African requirements

Dobbelstein, ThomasPooe, BoitumeloÜberwimmer, MargaretheFüreder, RobertKwiatek, Piotr2022-06-242022-07-222022-06-242022-07-222022-05-29Dobbelstein, T. and Pooe, B. 2022. Insight into the biases when measuring socioeconomics and demographics of consumers patronizing retail fashion design entrepreneurs: Germany’s perspective versus South African requirements. Presented at: Cross-Cultural Business Conference. 2022: 189-200.973844086256https://hdl.handle.net/10321/408013 penItems in DUT Open Scholar are protected by copyright, with all rights reserved, unless otherwise indicated.BiasesCross-culturalRetailingFashion designersEntrepreneurshipGermanySouth AfricaInsight into the biases when measuring socioeconomics and demographics of consumers patronizing retail fashion design entrepreneurs: Germany’s perspective versus South African requirementsConference2022-05-31