Kistnasamy, Emilie Joy2014-07-252014-07-252014-05Kistnasamy. E. J. 2014. The Power of Extrinsic Motivation in Tertiary Education. American Journal of Educational Research. 2 (6): 383-388.2327-61262327-6150http://hdl.handle.net/10321/1113Motivation is one of the most significant psychological concepts in education and can be indicated by the achievement of personal goal setting and developing an interest in the subject area; and reliance on external rewards and pressures. Successful students have a continuous motivating cycle of reflection, connection, confidence and positive self-esteem. Therefore, it is imperative for an educator in a tertiary setting to create a positive and encouraging environment that enhances student learning and personal fulfilment. This article looks at the power of extrinsic motivation as implemented in various modes at a University in Durban, South Africa. Four main categories of extrinsic motivation are discussed. Each category is underpinned by examples used to motivate the student to achieve excellence and thrive successfully. The benefits of implementing the various motivation techniques have shown decreased or minimal absenteeism, students endeavouring to achieve 75% and above for each assessment, a sense of accomplishment for the student, an increase in general well-being and personal empowerment and an enhancing of best teaching and learning practices.165 penExtrinsic motivationTertiary educationStudentsEducatorSouth AfricaArticle