Adedokun, Theophilus Adedayo2022-10-032022-10-032022Adedokun, T. 2022. Social media as a strategy for protest movements: a study of #EndSARS in Nigeria. International Journal of Research in Business and Social Science (2147- 4478). 11(6): 438-450. doi:10.20525/ijrbs.v11i6.19272147-4478 (Online)https://hdl.handle.net/10321/4328The 2020 #EndSARS protests in Nigeria gained global attention. The protests drawn thousands of youths to the streets in a wave of rolling fury that built into one of the largest demonstrations for years in the country.  Unlike previous protests in the country, the 2020 year's protests played out across social networks in a buildup of videos, images, and stories on Twitter Facebook, and other platforms displaying pictures and footage from the streets. This study employed the Social Network Theory in identifying the influence of social media as a strategy for protest movements and for the diffusion of information about #EndSARS and the sustenance of this movement over a long period, despite forces that have tried to silence it. This study argued that the sustenance of protests such as #EndSARS over a long period was dependent on factors such as: (i) that some individuals were more resistant to being influenced than others; (ii) that some individuals tended to be more responsive than others; and (iii) that some individuals seemed to be more affected than others (and were, therefore, more likely to pass the information on to others). The findings revealed that protesters used emotional dynamics, collective identities, symbolic artifacts, and mutual values to sustain protests if their demands were not met on time.</jats:p>13 pen#EndSarsProtestsSocial mediaYouthsArticle2022-09-1510.20525/ijrbs.v11i6.1927