Hawkins-Mofokeng, Raymond HilaryChauke, Obed Freedom2022-09-162022-09-162019-09https://hdl.handle.net/10321/4251Submitted in fulfillment of the requirements of the degree of Master of Management Sciences in Marketing, Durban University of Technology, Durban, South Africa, 2019.The study focuses on analysing factors influencing the demand and consumption patterns of green products (FMCGs) in the greater Durban area (Glenwood, Greyville and Durban Central). Over the years green marketing has been an evolving topic, yet the market share of green products is significantly low. Green products are part of holistic green marketing and the progression of this type of marketing has also evolved to the point where almost every consumer is aware of it.132 penFMCGsConsumers' preferences--South AfricaConsumer goods--South AfricaConsumers--Attitudes--ResearchGreen products--ResearchBrand name productsGreen marketing--South AfricaThesishttps://doi.org/10.51415/10321/4251