Skinner, ChrisRampersad, Renitha2016-05-102016-05-102014-11-28Skinner, C. & Rampersad, R. 2014. A revision of communication strategies for effective disaster risk reduction: A case study of the South Durban basin, KwaZulu-Natal, South Africa, Jàmbá: Journal of Disaster Risk Studies, 6(1), pp. 1-102072-845Xhttp://hdl.handle.net/10321/1486The study examined how effective forms of communication are, or could be, impacting the more traditional forms of emergency and disaster management communication through the print and electronic media and how an integrated communication strategy involving all stakeholders could prove to be successful. This study was of an exploratory and descriptive nature, using a case study of the South Durban basin to demonstrate how media analysis, community discussions and internal and external evaluations of current practices in use by major industrial players in the basin has thus far failed to reach its full potential for effective disaster risk reduction. Strongly emerging from this study was the finding that, as a result of these evaluations, new systems are now being planned to incorporate social media as an integral part of an overall communication strategy, which could have far-reaching implications for corporate communicators and strategic planners.10 penArticle