Cochetel, Fabrice2007-10-182007-10-182007306841http://hdl.handle.net/10321/89Thesis (Masters in Marketing), Durban University of Technology, Durban, South Africa, 2007.This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change.162 penBrand loyaltySurfing--South AfricaManagement--Dissertations, AcademicSports--South Africa--MarketingSports sponsorship--South AfricaConsumer behavior--South AfricaAdvertising--Brand name products--South AfricaBrand loyalty--South AfricaAn investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itselfThesishttps://doi.org/10.51415/10321/89