A multi-criteria framework for evaluating health communication strategies to combat vaccine hesitancy

Esene, PatriciaAdedokun, TheophilusAgbede, Grace Temiloluwa2024-07-282024-07-282024Esene, P., Adedokun, T. and Agbede, G.T. 2024. A multi-criteria framework for evaluating health communication strategies to combat vaccine hesitancy. Information Impact: Journal of Information and Knowledge Management. 15(1): 1-14. doi:10.4314/iijikm.v15i1.22141-42972360-994X (Online)https://hdl.handle.net/10321/5359The effectiveness of vaccination programs against infectious illnesses is threatened by the evolution of vaccine resistance, which poses a severe danger to international public health initiatives. Conventional methods of addressing vaccine resistance have frequently been constrained by their onedimensional emphasis, which ignores the intricate interactions between biological, epidemiological, and sociocultural elements influencing the development of resistance. In response, this research supports a multi-criteria strategy that incorporates several viewpoints and standards to comprehend and manage vaccination resistance fully. Five strategies—provider-patient communication, health education campaigns, social media campaigns, community outreach initiatives, and influencer partnerships—are incorporated into the framework. Ten criteria are employed to evaluate these strategies: impact, resistance to misinformation, inclusivity, penetration, community engagement, and facilitation of dialogue, credibility, establishment of trust, resource demands, and adaptability. The CRITIC method is utilized to ascertain the relative significance of each criterion, whereas the CoCoSo and TOPSIS methods are employed to prioritize the strategies according to their appropriateness. As indicated by the findings, the criterion of vaccine effectiveness holds the greatest significance, with trust and credibility following suit. It is determined that health education campaigns are the most effective approach to tackle vaccine hesitancy, whereas influencer partnerships are deemed to be the least effective. 14 penEpidemiologyHealthcare systemsVaccinationPublic healthSocio-culturalA multi-criteria framework for evaluating health communication strategies to combat vaccine hesitancyArticle2024-06-2810.4314/iijikm.v15i1.2