Research Publications (Arts and Design)

Permanent URI for this collectionhttp://ir-dev.dut.ac.za/handle/10321/214

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Print fashion magazines and the digital native generation
(Universidade Federal do Espírito Santo, 2022-09-29) Mbombo, Mncedisi; Muthambi, Amukelani
Over the years, digital media platforms have gained popularity and widespread usability among the digital native generation. In fact, there is a general perception in public discourse that the rise of new media technologies has conversely triggered a drastic decline in popularity and usage of print media. To challenge this perception, this article uses the case of print fashion magazines to argue that some kinds of traditional print media are still popular with the digital native generation. The article examines trends in the consumption of fashion magazines with particular focus on the conduct of digital natives. For the purpose of this article, the study applies the Uses and Gratifications theory to explore the extent to which print fashion magazines are still relevant to the digital native generation. The article used a qualitative approach and semi-structured interviews to collect data from digital natives who consume (buy or read) fashion magazines. Evaluating the impact of print fashion magazines on digital natives is useful because it is likely to help fashion magazine publishers to devise innovative ways to meet the expectations of digital natives. The findings of the study show that while most participants consume fashion magazines from digital platforms, a significant number still prefers print fashion magazines.
Putting forward sustainability as a model for journalism education and training
(Informa UK Limited, 2024-01-01) Booker, Nancy; Mutsvairo, Bruce; Baliah, Dinesh; Adjin-Tettey, Theodora Dame; Holt, Kristoffer; Tallert, Lars; Mujati, Jean
African journalism practice presents unique opportunities and challenges that require journalists to be equipped with the necessary skills, knowledge, and values to engage in sustainable journalism. Training institutions play a critical role in ensuring that journalists are not only professionally-ready to execute their mandate but also that they can safeguard and promote ethical values in their everyday work. Some of these values include “truth telling, independence, objectivity, fairness, inclusivity and social justice” (Gade, Nduka, and Dastger 2017, 10). Africa, like other regions of the Global South, has several journalism training institutions that provide an opportunity to challenge “hegemonic epistemologies and ontologies of Western-centric journalism studies” (Mutsvairo et al. 2021, 993). In the context of this submission, the present study investigates the current state of sustainable journalism in Africa. We examined data based on a syllabi analysis of journalism programs in Kenya, South Africa and Ghana to appraise what role sustainable journalism education and training could play in Africa. Findings show that efforts are already in place across select learning and training institutions but also point to profound gaps in the curriculum, pedagogy and resources needed to prepare journalists for sustainable journalism.