Research Publications (Management Sciences)
Permanent URI for this collectionhttp://ir-dev.dut.ac.za/handle/10321/217
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Item Role of integrated artificial intelligence for knowledge creation and decision making for improving firm performance(IEEE, 2022-04-28) Panduro-Ramirez, Jeidy; Khurana, Shopita; Othman, Bestoon; Lourens, Melanie Elizabeth; Ruiz-Salazar, Jenny Maria; Almashaqbeh, Hashem AliThe present research shed light on the decision-making process of businesses based on integrated AI technology. The technology is very helpful in searching and gathering accurate business information which could further be used in the performance improvement of the business. Moreover, the research depicted several applications of AI technology and the percentage of companies that used such technologies in their business for the motive of performance improvement by achieving all their predetermined objectives of the business.