Repository logo
 

Research Publications (Management Sciences)

Permanent URI for this collectionhttp://ir-dev.dut.ac.za/handle/10321/217

Browse

Has files: NoSubject: search.filters.subject.South Africa

Search Results

Now showing 1 - 3 of 3
  • No Thumbnail Available
    Item
    Awareness of the space industry as a career opportunity in South Africa
    (IGI Global, 2019) Zuma, Khanya Philani; Mason, Roger Bruce; Maharaj, Mandusha
    The South African space industry is not seen by young learners as a potential career. The objectives of this study were to identify: high school students’ awareness of the industry, their perceptions of employment opportunities, and their knowledge of the industry’s educational requirements. A quantitative, descriptive survey with structured questionnaires was administered to 171 respondents. Purposive and quota sampling selected grade 10-11 students in rural, urban and suburban schools. Most respondents had some awareness of the industry, but had limited knowledge about career opportunities, especially in rural schools. Respondents were unclear about how and where to apply for space-related education. The space industry inadequately markets itself to students, so more outreach programs, sponsoring of science and technological projects, more scholarships, and encouragement of the Department of Higher Education to provide information about, and improve career guidance officers’ knowledge of, the space industry are recommended.
  • No Thumbnail Available
    Item
    Selection of causes according to socio-demographic status in South Africa
    (Taylor and Fancis, 2011-06-21) Corbishley, Karen Margaret; Mason, Roger Bruce
    Cause related marketing links charities to the sales of products, brands, or services. The charity is mentioned in promotional campaigns and a percentage donated to the cause according to unit sales or turnover. This article aims to establish which charities are more popular with South African consumers, and whether different socio-demographic groups (age, gender, income, and education) prefer to support different causes. A quantitative study was conducted in South Africa using a structured questionnaire administered via interviews at shopping malls. Different groups were found to prefer to support considerably different causes and these causes were identified.
  • No Thumbnail Available
    Item
    The Old New Black Poetry: 50 Years On
    (Taylor and Fancis Online, 2016) Chapman, Michael
    I suggest that the New Black Poetry of the Seventies in South Africa or, as it is also known, Soweto Poetry retains significance 50 years after it initially began to appear in print and on the platform. To grant substance to my claim, I return the poetry to the purpose of its time (in political crisis), then reflect on its contribution to post-apartheid times.