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Author: search.filters.author.Gadzikwa, Lawrence

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    A cognitive analysis of consumer literacy training and financial capability improvement among South Africans : a cross-sectional study
    (Faculty of Economic Sciences, University of Oradea, 2024-03) Mvunabandi, Jean Damascene; Gadzikwa, Lawrence
    By using quantitative and descriptive research approach via a cognitive analysis, this article investigated the influence of consumer literacy training as a tool to improve financial capability among South Africans. Data was gathered from 10300 consumer literacy trainees from Gauteng and Mpumalanga provinces of South Africa and purposively and conveniently sampled. The use of pre- and post-test questionnaire surveys, employing a Likert scale, was identified as crucial for gathering data on cognitive improvement. The collected data underwent analysis through descriptive statistics and regression analysis. To ensure the reliability of the results, robustness analysis was conducted using SPSS version 28 and STATA. Empirical findings from this research study have statistically demonstrated that consumers enhanced their knowledge and skills related to financial capability after receiving consumer financial capability training. This study contributes significantly to the existing literature by addressing a critical gap and substantially enhancing the knowledge of financial capability among the study’s participants. These results carry potential implications for various stakeholders, including donors, consumers, policymakers, financial literacy educators, and finance practitioners, all of whom can play a pivotal role in promoting consumer financial education, particularly in the South African context. The study suggests that the theoretical models developed thus far have primarily focused on the driving forces behind consumer financial capability success. However, these findings also hold substantial promise for academia, policymakers, banks, and other key players in the field of consumer financial capability training, including short courses within South Africa. Furthermore, this study provides a solid foundation for future research aimed at enhancing consumer protection and shedding light on the various factors that may hinder low-income individuals from achieving their financial goals through financial institutions.
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    Marketing mix framework as a tool to enhance women’s business viability in Limpopo, South Africa
    (EconJournals, 2024-01-01) Mvunabandi, Jean Damascene; Nomala, Bomi; Gadzikwa, Lawrence
    Motivated by lack of empirical research on how the marketing mix (price, place, product promotion, process, packaging, physical evidence, people, programming and partnership) directly or indirectly enhance the women’s business viability and sustainability in South Africa and elsewhere. This research empirically investigated how marketing mix can be used to enhance women’s business viability among 301 registered business owners trained in marketing and participated in the survey and answered details questions focusing on Limpopo province -South Africa.  AIDA theory, diffusion of innovation theory and Marketing Mix Theory underpinned the study. Quantitative descriptive survey research strategy was adopted, Robustness analysis was entirely performed using SPSS version 28. The study’s findings were that women’s businesses in Musina and Blouberg in Limpopo province use the 10Ps.  The four most used marketing strategies were, price, place promotion and product. The averagely used marketing strategies were: people, packaging, programming, physical evidence and partnership. This study contributes to the current body of knowledge and further contributes to the use of 10Ps marketing mix strategies and framework by women’s businesses. The study’s main implication is that business entities may not achieve their full financial performance potential due to little or no attention to the use of 10Ps marketing mix components and training. This study provides robust recommendations and insights into marketing practices applicable to other business entities globally.
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    An examination of adolescent girls' and young women's entrepreneurial knowledge in South Africa: longitudinal study
    (PT Keberlanjutan Strategis Indonesia, 2023-01) Mvunabandi, Jean Damascene; Nomlala, Bomi Cyril; Gadzikwa, Lawrence
    Motivated by lack of empirical research on entrepreneurial knowledge training among adolescent girls and young women in South Africa and elsewhere, this article examined the entrepreneurial knowledge among 3584 adolescent girls and young women from four provinces, namely KwaZulu Natal, Mpumalanga, Eastern Cape and Western Cape in South Africa. This study adopted quantitative and descriptive research approach. Secondary data collected using questionnaire survey during entrepreneurial mindset and skills training from July-October 2021 by the large anonymised not for profit organisation based in South Africa was used for data analysis. Robustness analysis was entirely performed using descriptive statistics using SPSS version 28.0. The findings from the empirical part of this research statistically proved the adolescent girls and young women improved their knowledge entrepreneurially after training that is evident in most extent literature. This article contributes to the current body of knowledge as it filled in the gap and contributed significantly to the entrepreneurial mindset skill and knowledge improvement among adolescent girls and young women in South Africa.
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    Can training in employability skills help adolescent girls and young women in South Africa increase their employment opportunities?
    (2023-04-15) Mvunabandi, Jean Damascene; Mkhize, Msizi; Marimuthu, Ferina; Gadzikwa, Lawrence
    This article investigated how employability skills training can be used to foster adolescent girls and young women's employment opportunities and to improve their employment pathways in South Africa. This study adopted quantitative and descriptive research approaches via longitudinal data collection. Secondary data was collected from 3584 AGYWs using a questionnaire survey during employability training from July-October 2021. Robustness analysis was performed using descriptive statistics using SPSS version 28.0. The empirical findings proved that employability skills training significantly improved the capabilities of adolescent girls and young women on labour market assessments. Relying on these empirical findings, this study proposes a framework for linking AGYWs and the labour market through an employability skills training capability-based conceptualised model. The results of this study will fill a gap in understanding the twelve dominant employability skills variables identified by this research study which has justified with most relevant literature and theories in particular. This study contributes to the current body of knowledge and further contributes to the career development and employability among adolescent girls and young women required to cope with the labour markets in South Africa. The study recommends schools, Universities and other key role players in skills development among employability skills guidelines for ensuring the readiness of young graduates for employment opportunities in South Africa.