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Faculty of Management Sciences

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Author: search.filters.author.Maome, Itumeleng JudithStart date: 2022

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    The influence of corporate social responsibility on business performance of a medium-sized manufacturing enterprise in eThekwini Municipal Area
    (2024) Maome, Itumeleng Judith
    Corporate Social Responsibility (CSR) is an organisation's ongoing commitment to ethical behaviour and economic development, as well as improving the quality of life for its employees and their families, the local community, and society at large. It is an unavoidable requirement for long-term development, particularly in developing countries. Although there has been some focus on CSR and business performance in large corporations, research on CSR in SMEs, particularly in economically depressed African countries is becoming increasingly important. To reap the benefits of CSR efforts, SMEs should be encouraged to create strategic CSR frameworks. Hence this study aims to investigate the influence of CSR on the business performance of a medium-sized manufacturing enterprise in the eThekwini metropolitan area. It will contribute to theoretical discussions and improve their performance. The data for this study was gathered in two parts, that is quantitative and qualitative. The pre- and post-CSR quantitative data were derived from business performance values obtained from company records. To collect qualitative data, both semi-structured and focus group interviews with the manager and employees were used. The SPSS was used to analyse the quantitative data, while Nvivo analysed the qualitative data. Furthermore, inferential statistics used in quantitative data included regression analysis and factorial Analysis of Variance (ANOVA), while qualitative data analysis employed thematic content analysis. The findings of this study reveal that the medium-sized enterprise has a positive attitude towards CSR. Emanating from his humanity and Ubuntu, the owner of the organisation was inspired to practise CSR. The benefits gained by a sampled medium-sized enterprise that incorporated CSR into its business operations were highlighted in this study. This study adds to the existing body of knowledge on CSR and business performance in South African SMEs. It adds to the body of knowledge by creating a CSR framework for SMEs.
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    Investigating the nexus of corporate social responsibility and marketing performance in a medium-sized clothing manufacturing enterprise in South Africa
    (Bussecon International Academy, 2024-07-27) Maome, Itumeleng Judith; Zondo, Robert Walter Dumisani
    Organisations all over the world are increasingly adopting Corporate Social Responsibility (CSR) as a strategic tool, not only for improving their brand image but also in making a meaningful contribution to the welfare of society. This trend includes incorporating socially responsible aspects into marketing strategies, resulting in goods and services that benefit the community at large. Small and Medium Enterprises (SMEs) play an important role in this framework as they contribute significantly to both social and economic growth. Using a quantitative methodology, this study examined the experiences of a manufacturing organisation in the eThekwini District Municipality of KwaZulu-Natal that has included CSR into its marketing strategies. The analysis employed the Ordinary Least Squares (OLS) method, with data evaluated using the Statistical Package for the Social Sciences (SPSS). This study collected and analysed pre- and post-CSR implementation quarterly data on sales performance and customer retention. The empirical findings offer a multifaceted picture of the impact of CSR on marketing performance. There appears to be a substantial relationship between customer retention rates and marketing performance following CSR implementation. Interestingly, the study discovered an inverse association between sales volumes and marketing performance, implying that a rise in sales does not always result in improved marketing results for the organisation in question. This unexpected consequence shows the intricate interplay between CSR programmes and marketing outcomes, providing useful insights for businesses, particularly those in the South African manufacturing sector that are attempting to negotiate the complexities of CSR-driven marketing strategies. This study contributes to a better understanding of how CSR efforts can be strategically integrated with marketing goals to promote both social and business success.
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    The effect of corporate social responsibility on human resource performance in the selected medium sized manufacturing organisation in South Africa
    (2023-10) Maome, Itumeleng Judith; Zondo, Robert Walter Dumisani
    — In recent years, the concept of Corporate Social Responsibility (CSR) has gained significant attention and popularity as a management philosophy in companies. CSR involves the integration of social and environmental concerns into a company's operations and interactions with stakeholders. While CSR has been primarily associated with large organisations, it is also important to recognize the contributions of small and medium enterprises (SMEs) to the social and economic development of a country. This study focuses on examining the effect of CSR practices on human resource performance in a selected manufacturing SME in South Africa. This study adopts a quantitative research design. The relationship between human resource performance (dependent variable) and variables such as employee turnover and labour absenteeism is examined. The measurements of these variables are transformed and statistically analysed using regression analysis. Pre- and post-quarterly data on employee turnover and labour absenteeism are collected to assess the impact of CSR implementation on human resource performance. The results indicate that there is no significant relationship between employee turnover and labour absenteeism with human resource performance post-CSR implementation. However, the study reveals that there is a positive relationship between CSR activities and human resource performance. An increase in CSR activities leads to an improvement in human resource performance.
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    Corporate social responsibility and human resource performance : evidence from a selected medium manufacturing organisation in South Africa
    (2023-05-15) Zondo, Robert Walter Dumisani; Maome, Itumeleng Judith
    Over the years, the concept of Corporate Social Responsibility (CSR) has gained popularity as a management philosophy whereby companies integrate social and environmental concerns in their operations and interactions with stakeholders. It aims to contribute to societal goals of a philanthropic, or charitable nature by engaging in activities or supporting volunteering or ethically-oriented practices. This practice has mostly been associated with large organisations. However, small and medium enterprises (SMEs) have been recognized for their contributions in social and economic development of any country. Hence, this study examines the influence of CSR on human resource performance in the selected manufacturing SMEs in South Africa. This study was quantitative in design and examined production and related experiences of the manufacturing SME organisation that had adopted CSR strategy for human resource improvement. The Ordinary Least Squares (OLS) model, using Statistical Package for Social Sciences (SPSS), was used to analyse data. The selected company operates in the eThekwini District Municipality in KwaZulu-Natal. The study was achieved by collecting pre- and post-quarterly data for employee turnover and labour absenteeism. The results indicate that both employee turnover and labour absenteeism have no relationship with human resource performance post- CSR implementation. However, CSR has a relationship with human resource performance. Any increase in CSR activities results in an increase in human resource performance. Formal CSR programmes can boost employee morale and lead to greater productivity in the workforce.
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    Insights into corporate social responsibility in small and medium enterprises in South Africa
    (International Journal of Special Education, 2022-03-03) Maome, Itumeleng Judith; Zondo, Robert Walter Dumisani
    Small and Medium Enterprises (SMEs) are recognised around the world for their contribution to a country's social and economic growth. They are the fertile generators of economic growth and development for South Africa. It has been recognised that one of the strategies that contributes to the longevity and success of businesses is Corporate Social Responsibility (CSR). Hence, this study provides an insight into the influence of CSR on business growth in South Africa. Various scholars assert that CSR is more evident in major corporations with structured CSR strategies. Such businesses have separate divisions dedicated to CSR initiatives. However, CSR activities in SMEs in South Africa are still sketchy. They are based on the personal judgement and beliefs of owners and managers. There is a lack of awareness of the advantages of CSR in SMEs in South Africa. The lack of top management commitment has also been identified as a barrier to SMEs participating in CSR in South Africa. Consequently, there is more focus on the application of CSR in big corporations, thus neglecting SME participation in this initiative. It has thus been established that CSR remains a development tool that facilitates growth for SMEs in South Africa. Not all CSR activities require businesses to spend millions on such activities. SMEs may choose projects that are within their economic means. Hence, CSR awareness campaigns are useful to assist SMEs to make their projects more explicit.