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Faculty of Management Sciences

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Author: search.filters.author.Assensoh-Kodua, Akwesi

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    Social purchasing and the influence of social networking : a concepual view
    (Business Perspectives, 2016) Assensoh-Kodua, Akwesi
    Internet has enabled businesses to offer their merchandise through web-based applications, of which recent phenome-non includes online social networks (OSNs). This paper studies the influence of OSNs through the lens of perceived trust (PT), social norm (SN), user satisfaction (US) and perceived behavioral control (PBC) to find out how these influ-ence participants of OSNs continuance buying intention. A model of IS continuance intention of web-based application was developed to test the above factors. The results show that trust in OSN is based mainly on the degree of the social relations that users have with their vendors, because they are members on the network, on top of their experiences of web service use. US was influenced by PBC, while US also influenced SN and PT with PT exhibiting a strong relation-ship with SN.
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    A theoretic extension and empirical investigation of conducting business Online Social Network: The continuance intention phenomenon
    (International Foundation for Research & Development (IFRD), 2014-05) Assensoh-Kodua, Akwesi; Lekhanya, Lawrence Mpele
    Online Social Network (OSN) is a web 2.0 enabled technology that permits OSN participants to interact with both old and new friends initially. This model of OSN ventured into conducting business activities on platforms, which resulted in many springing up but not surviving, yet the explosion of business activities on these platforms continuous to grow. It is therefore important that OSN practitioners and researchers understand the key determinants of OSN business transaction and continuance intention propellants. The purpose of this paper is to establish the factors that determine OSN participant’s continuance intention to do business on OSN platform. The research framework is grounded in an extended expectation-confirmation model (ECM). An online survey model was used to collect 300 valid responses from OSN participants who have ever conducted business using OSN. A partial least square version 2.0.M3 (PLS) and Warp PLS 4.0 were deployed to perform CFA analyses and structural equation modelling, respectively. The emerging results provide significant evidence in support of the five out of nine factors tested against the hypotheses proposed, namely: Perceived Behavioural Control (0.01), Satisfaction (0.14), Expected Benefit (0.15), Social Norms (0.24), and Habit (0.31), as the main determinants of OSN continuance intention.