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Faculty of Management Sciences
Faculty of Management Sciences
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http://ir-dev.dut.ac.za/handle/10321/13
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search.filters.author.Cochetel, Fabrice
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search.filters.subject.Advertising--Brand name products--South Africa
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search.filters.subject.Brand loyalty
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search.filters.subject.Brand loyalty--South Africa
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search.filters.subject.Consumer behavior--South Africa
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search.filters.subject.Management--Dissertations, Academic
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2007
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An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself
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2007
)
Cochetel, Fabrice
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This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change.
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