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Faculty of Management Sciences

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Author: search.filters.author.Jugmohan, Sean

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    Local natural and cultural heritage assets and community based tourism: Challenges and opportunities
    (AJOL, 2016-03) Jugmohan, Sean; Spencer, J.P.; Steyn, J. N.
    Community based tourism (CBT) is seen as an opportunity which mass tourism does not offer for, especially, rural communities to develop their natural and cultural assets into tourism activities for the benefit of the community. The point of CBT is that the community, collectively and individually, gains a livelihood from home-stay activities, tourist guiding, producing crafts from the local environment, offering traditional food and drinks, and generally organising, exploiting and maintaining the natural and cultural environment. Community tourism development includes all the functions of planning, development, marketing and management of the natural and cultural heritage, and requires community decision-making. However, the communities under review face critical challenges which need to be converted into opportunities, including own-control of facilities, security of natural and cultural resources, infrastructure, carrying-capacity of the environment, regulatory frameworks, and skills development. The research took the form of case studies at local villages, of which Noqhekwane is the subject of this article. The study revealed that sufficient natural and cultural attractions exist in Noqhekwane, but that the threats identified to both cultural and physical environments are serious.
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    A pre-condition evaluation and management model for community-based tourism
    (AJOL, 2015-09) Jugmohan, Sean; Steyn, J. N.
    Tourism is often regarded as a vehicle for the economic development of disadvantaged rural communities. Although the concept is good in principle, the successful implementation of community-based tourism projects has proved to be problematic. This article focuses on the preconditions required for the successful implementation of community based tourism development projects. A list of pre-conditions extracted from a literature study (the research design) is compiled and subsequently field-tested on existing CBT projects in the Eastern Cape Province of South Africa. A CBT pre-conditions model is subsequently proposed and an implementation strategy suggested.
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    Community-based tourism affinity index: a visitor’s approach
    (AJHTL, 2015) Giampiccoli, Andrea; Jugmohan, Sean; Mtapuri, Oliver
    Community-based tourism (CBT) is a model of community development which places the community at the centre of that development. It attempts to harness the effort of communities through their empowerment for the benefit of the community. This article develops a Community-based Visitors Affinity Index (CBTVAI) based on perusal of extant literature in which only secondary was used in terms of research methodology. The key contribution of this article is the development of a CBTVAI which is an instrument useful to owners/managers of CBT entities in evaluating their CBT businesses from a visitor perspective. The index does not include all possible items because CBT ventures exist in different contexts with different requirements. This index merely provides sample items related various basic aspects linkedto the attractiveness of CBT to visitors. As such, the index represents a flexible framework which can continuously evolve and be reformulated based on specific needs of a CBT entity. The CBTVAI has some strengths and weaknesses. Some of its strengths include the provision a visitor perspective grounded in real life experience; a framework for profiling CBT ventures; a platform for receiving visitor feedback in the form of immediate ‘post-trip’ feedback; and a tool for assessing broad visitor/customer (dis)satisfaction with CBT offerings. The weaknesses include: failing to take into account the visitor’s demographics and psychographics; ignores prices per item; places an extra burden on communities to undertake technical data analysis which skills could be deficient in communities.
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    Cruise tourism and community-based tourism: towards a possible relationship
    (AJHTL, 2015) Jugmohan, Sean; Giampiccoli, Andrea
    Tourism is a relevant growing industry worldwide and is often regarded as an important development tool. The cruise tourism sector is also an important segment of the tourism industry and is viewed as having positive and negative features. Community-based tourism (CBT) is a relatively new type of tourism and, despite its possible problems and limitations, it has been known to foster community development. In view of the aforementioned issues as a contextual background this paper aims to explore possible collaboration opportunities between cruise tourism and CBT. The paper focuses on a literature review on cruise tourism and CBT. It then explores the possible relationship between the two forms of tourism. A relationship and linkages between cruise tourism and community-based tourism is subsequently proposed. The value of both cruise tourism and CBT on the local disadvantaged section of the population is suggested. Some specific references to the South African context will be proposed in the paper.
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    An investigation into the gaps between tourism education provision and industry need in KwaZulu-Natal
    (2009) Jugmohan, Sean; McKenna, Sioux; Sucheran, Reshma
    There is a growing demand for professionally educated and trained staff in the tourism sector. However, current literature reveals a significant disparity between the tourism education provided by institutions and the skills required by the industry. A major challenge facing tourism education institutions is the identification of industry needs and requirements and the involvement of industry in curriculum design. The aim of this research is to examine the education, skills and training required of tourism employees and whether the provisions of higher education tourism courses are adequately meeting industry needs. Identifying this „gap‟ will assist in improving the development of tourism education programmes to meet the needs of industry. The research examines the relevance of the tourisms qualification from three stakeholders‟ perspectives, namely, managers from the tourism sector, tourism graduate employees, and tourism academics. Surveys, in the form of structured questionnaires, were used to obtain information from the three groups. The overall findings of the study revealed that gaps do exist in the tourism curriculum according to the perceptions of stakeholder groups that participated in this study. The recommendations are that closer collaboration is required between academics, managers from the industry when designing tourism curriculum and also to sustain the relevance of the curriculum to meet the needs of industry.