Many people have used the term “charity shop” without having a clear understanding of
it, even although there are numerous articles and a previous research survey about charity
shops in the UK, Canada and Australia. It seems that no research has been done in South
Africa on this particular topic. Also, the confusion that surrounds consumer perceptions
of charity shops highlights the need for marketers to conduct more research on this
particular area.
The following study was conducted within the South African marketplace, specifically in
four Durban areas, using quantitative research methods.
The main objective of the research was to determine consumer perceptions of charity
shops in the Durban area and the factors influencing these perceptions.
