Faculty of Management Sciences
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Item A South African perspective of work-integrated learning and HIV/AIDS workplace orientation(Kamla-Raj Enterprises, 2015) Rawjee, Veena P.; Naidoo, PauleneWork integrated learning (WIL) aims to enable students to shift easily into their chosen profession upon graduation. WIL lends value to the learning process and has resulted in it becoming far more strategic within Universities of Technology (UoT’s) in South Africa. However, students entering the workplace are only afforded access to particular kinds of workplace experiences and possibly not those that are sufficient for the development of comprehensive workplace knowledge. The notion of employee orientation is of utmost importance to any student entering the workplace, more particularly employee orientation that provides information on policies and procedures regarding HIV/AIDS in the workplace. The overall objective of this study was to examine the perceived appropriateness and effectiveness of WIL students’ experiences regarding workplace orientation on HIV/AIDS. A quantitative approach was employed for this study. The study was conducted among final year public relations students completing their work-integrated learning. Findings reflected that majority of the students did not go through a formal orientation process and they were inadequately equipped to deal with HIV and AIDS in the workplace. Research implications for improving formalized workplace orientation on HIV and AIDS are reflected upon.Item The interaction between public relations and marketing within selected companies in the greater Durban area(2007) Naidoo, PauleneThis dissertation is a qualitative examination into a debatable view of the interaction between public relations and marketing in which one supports the other leading to an interactional outcome. Public relations is different from marketing in several ways. Their boundaries, however, often overlap, for example, both deal with an organisation’s relationships and employ similar communication tools to reach the public. Both functions have an ultimate purpose which is ensuring an organisation’s success and economic survival. Public relations and marketing, however, approach this task from somewhat different perspectives, or world views. In some instances public relations is seen as a separate entity when compared to marketing. The study investigates the current trends with the main objective of investigating the interaction/synergy between the public relations and marketing departments of seven major companies in the greater Durban area. These companies were interviewed based on their location and willingness to participate in the study. The seven companies researched for the purpose of the study were ABI Coke, Toyota, Sentec, ABSA, Sanlam, Natal Sharks Rugby Union and Lifestyle Communication: Chatsworth Centre.