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Faculty of Management Sciences

Permanent URI for this communityhttp://ir-dev.dut.ac.za/handle/10321/13

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Author: search.filters.author.Penceliah, Soobramoney

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    The choice of public universities in a restructured and transforming Higher Education landscape : a student perspective
    (Business Perspectives, 2016) Penceliah, Soobramoney; Konyana, Samkele Vuyokazi Mizpha; Maharaj, Mandusha
    The central tenet of the new Constitution of South Africa is to create equal and socially just economic order. This resulted in the higher education sector being restructured through incorporations and mergers. The limited financial resources, forces universities to evaluate and review their marketing strategies in order to attract suitably prepared and qualified students. The universities have not fully explored the role played by choice factors in influencing the students’ decision of enrolling at a particular university. The purpose of this study is to identify the factors that may influence students in their choice of selecting a public university in the Tshwane Metropolitan Region, South Africa. An empirical study was conducted amongst first year students at two public universities in the Tshwane Metropolitan Region, Pretoria. The study design was quantitative in nature, using a descriptive technique, cross sectional and collected data through the application of a non-probability sampling being utilized to obtain data from a sample of 216 respondents. The results of this study suggest that South African education landscape has evolved towards a market-orientated system in which Higher Education Institutions operate as businesses with marketing challenges. The results provide HEIs a guide to identify the key factors that influence students in the selection of a university in a developing country. University management should take cognizance of the gaps and position the university as an institution of first choice in South Africa.
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    Customers’ expectations and perceptions of service quality : the case of a retail pharmacy chain in South Africa
    (Mediterranean Centre of Social and Educational Research, 2014) Adat, Nafisa; Noel, Dion Trevor; Penceliah, Soobramoney
    Recent legislative changes have permitted rapid expansion of pharmacy chains in South Africa. The early effect of this appears to be lowered prices and greater competition amongst pharmacy chains. Whilst research has been conducted on general aspects of customer service quality in various industries, there appears to be few studies on customer satisfaction within the South African retail pharmaceutical sector in particular. This paper therefore seeks to assess customer satisfaction at a selected pharmacy chain within the greater Durban area. A study was conducted among 400 customers, using the SERVQUAL model as the measuring instrument. The results indicate that there are gaps between customers’ expectations and perceptions on the five service quality dimensions. The chi square test was performed to determine significant differences between four biographical variables viz. gender, age, educational level of respondents and frequency of shopping versus the five dimensions of service quality, on both expectations and perceptions. Recommendations are presented on how the pharmacy chain can enhance service quality in order to offer superior customer service in the face of growing competition.
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    Management attitudes towards gainsharing as a strategic tool for productivity improvement in small business corporations : an exploratory study
    (Forum4researchers.com, 2013-08) Zondo, Robert Walter Dumisani; Penceliah, Soobramoney
    Gainsharing originates from the develope d countries such as the United States of America. South Africa’s labour productivity in the manufacturing sector is low when compared to Korea, United States of America, Taiwan, Japan, France and the United Kingdom. Increase in productivity can finance higher wages without burdening the customer with higher selling price. A strong co-operation between management and labour to improve productivity, thereby ensuring the survival of South African companies, is required. This paper is to evaluate management attitudes towards gainsharing as a strategic tool for productivity improvement.