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Faculty of Management Sciences

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Author: search.filters.author.Skinner, Chris

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    A revision of communication strategies for effective disaster risk reduction: A case study of the South Durban basin, KwaZulu-Natal, South Africa
    (AOSIS OpenJournals, 2014-11-28) Skinner, Chris; Rampersad, Renitha
    The study examined how effective forms of communication are, or could be, impacting the more traditional forms of emergency and disaster management communication through the print and electronic media and how an integrated communication strategy involving all stakeholders could prove to be successful. This study was of an exploratory and descriptive nature, using a case study of the South Durban basin to demonstrate how media analysis, community discussions and internal and external evaluations of current practices in use by major industrial players in the basin has thus far failed to reach its full potential for effective disaster risk reduction. Strongly emerging from this study was the finding that, as a result of these evaluations, new systems are now being planned to incorporate social media as an integral part of an overall communication strategy, which could have far-reaching implications for corporate communicators and strategic planners.
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    Examining the practice of Corporate Social Responsibility (CSR) in Sub-Saharan Africa
    (Virtus Interpress, 2014) Rampersad, Renitha; Skinner, Chris
    In this study, we will examine the way in which CSR is conceptualised by various scholars along with the realities of its implementation on the ground in specific African countries. The key objectives of this paper are therefore; to extend the discussion of Corporate Social Responsibility (CSR) by providing insight into the effect that the level of economic development may have on CSR and the impact this may have on the practice of CSR amongst leading companies in Sub-Saharan Africa. The paper will focus on discovering the similarities and differences in policies, procedures and practices in the region as a whole. In order to help shed some light on these issues, this article explores how leading companies report on CSR in five Sub-Saharan countries (Ghana, Nigeria, Cameroon, Kenya, and South Africa). Our analysis of company information reveals that opportunities are widely appreciated and that most companies report on their economic and social impacts. However, CSR reporting is fairly generic, and the specific context seems to bear only a limited influence on the type of CSR activities undertaken.