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Faculty of Management Sciences

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Has files: YesSubject: search.filters.subject.15 Commerce, Management, Tourism and Services

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    An overview on the role of innovation in making sustainable and future-ready businesses
    (ERM Publications, 2023) Rena, Ravinder
    Innovation is the key to success for businesses and it remains a crucial element in the sustainable development of the entrepreneurship activities across the globe. It is characterized by the creative capacity of invention as a source of sociocultural and technological change. In this background, the current review provides an overview of innovative business practices, enablers, and the factors that prevent the business owners to innovate new product/ service offerings, role of innovation among the small and medium enterprises, and impact of innovative business practices in the aftermath of COVID-19. Methodology: No comprehensive review has been made in this domain, though the researchers have focused on the concepts of innovation and business practices separately. The present study is an important contribution to the research domain as it holistically approaches the concept, its application, and the takeaway for future. Findings: The research article reviewed the studies conducted earlier and discussed the innovative practices followed in different domains and how the existing studies handled the concept of innovation in business. The paper also discussed about green innovation concepts and the concept of business innovation in India since India emerges as a vibrant nation after COVID-19. Implications: As per the India Innovation Index 2021, India is yet to tap the potential areas. With loads of opportunities yet to be unleashed, India must bring policy measures to make business innovations, a norm. It has increased continuously in the ladder of innovative start-up environment provider, though there is a scope for further growth in this regard.
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    Millennial’s consumer behaviour during the COVID-19 pandemic : perspectives from an emerging and a developed economy
    (Adonis & Abbey Publishers Ltd, 2022-11-10) Tshikovhi, Ndivhuho; Dobbelstein, Thomas; Moyo, Sibusiso
    One of the impacts of the COVID-19 pandemic was on shopping behaviour patterns due to lockdown restrictions and social distancing requirements. In this study, South African and German millennials (those born between 1980 and 2002) are analyzed to determine their buying behaviour during the COVID-19 pandemic in the year 2020. We demonstrate the choices of purchases amongst African Journal of Business and Economic Research (AJBER) (Online) ISSN 1750-4562 (Print) ISSN 1750-4554 Indexed by SCOPUS, UGC CARE List, IBSS, EBSCO, ProQuest, ABDC, SAJE, COPERNICUS,ERIH PLUS, CABELL, Sabinet and J-Gate Vol. 17, (Issue 4), December 2022 Pp 283–309 Millennial’s consumer behaviour during the COVID-19 … 284 millennials between the two countries, that is, South Africa as an emerging and Germany as an advanced economy. This study shows how consumers' choice was influenced by the pandemic before, during, and after the first lockdown. Making use of an online survey (meaning accessing millennials with internet access in both countries), it was found from a data set of 949 millennials in Germany and 676 millennials in South Africa that millennial’s shopping behaviour varied for specific product categories before, during and after the lockdown. As a result, this study concluded by providing recommendations for retailers, policymakers and researchers taking into account a pandemic scenario.