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Faculty of Management Sciences

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    Assessing communication strategies at higher education institutions : a case of Walter Sisulu University
    (2017) Mgweba, Chulumanco; Rawjee, Veena P.; Naidoo, P.
    In South Africa the National Plan for Higher Education (NPHE, 2001) brought with it distinct changes to the higher education landscape. Amongst the major changes were the mergers of various higher education institutions. In 2005, the Walter Sisulu University for Technology (WSU) was established through the merger of the former Border Technikon, Eastern Cape Technikon and the University of Transkei. The University caters for students from the Eastern Cape’s Border and Kei regions resulting in communication with a large number of stakeholders. Effective communication as well as developing and maintaining relationships with key stakeholders therefore become pivotal. This study set out to examine the perceived effectiveness of communication strategies between the Walter Sisulu University and students. A mixed method approach found that although respondents felt that communication was satisfactory, concerns were however, raised about the effectiveness of the communication strategies being utilised. The study recommended e-communication as a key strategy to facilitate communication with students.
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    The role of internal communication in the transition process at the Durban University of Technology (DUT)
    (2015) Govender, Vaneshree; Rampersad, Renitha; Ramlutchman, Nisha
    The Southern African Higher Education system in the post-apartheid period had to respond to the various discriminatory practices that existed during the apartheid era. This entailed responding to inequalities in the education system at various levels. As far as higher education was concerned there was a need to serve society based on the principles of equality, equity and inclusivity. One such response was to merge higher education institutions such as ML Sultan Technikon and Technikon Natal to form the Durban Institute of Technology now referred to as the Durban University of Technology (DUT). The merger process revealed numerous challenges one of which was the human resource issue that underpinned the merger of staff between the two technikons which differed in practice. The rationale for this study was that staff at DUT were experiencing alienation; mistrust and a lack of shared purpose. The aim of this study was to evaluate the role of internal communication in the transition process of the merger at the DUT. The objectives were to examine existing organisational communication tools; to evaluate staff perceptions of the current methods of communication utilised in the internal communication process; and to determine how internal communication has contributed to the transition process. The study used a quantitative research method; this enabled an evaluation of the role of internal communication in a higher education setting during a transition process. The sample population was 400 administrative and academic staff from across the seven campuses. Staff were assessed via a survey questionnaire. The data was analyzed using SPSS. The study found that living and coping with change in the work environment is a fact of life for organisations and individuals. The success of any change programme depends on the organisation’s ability to communicate effectively with its employees; therefore internal communication plays a pivotal role in any change programme. Staff at the DUT had limited communication from Management during the change phase. They were of the opinion that effective internal communication could improve productivity in the workforce.