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Faculty of Management Sciences

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    A framework for the facilitation of community-based tourism in natural environments : a case of the Save Valley in Zimbabwe
    (2019) Maruta, Albert Tavavarigwa; Hlengwa, Dumsile Cynthia
    In Zimbabwe, because of the lack of a clear facilitation framework, very little effort has been made in recent years by tourism authorities in the country to make community-based tourism (CBT) part of the national tourism growth agenda. Yet globally, within the general tourism sector CBT is becoming increasingly relevant in LEDCs because it fosters poverty reduction and biodiversity conservation. Underpinned by the participation and power redistribution theory (Arnstein, 1969) this study aimed at developing a framework of collaboration and participation of all stakeholders for facilitating CBT in Save Valley as a strategy to reduce poverty in local communities while also promoting sustainable wildlife conservation. The study adopted mixed methods as a distinct research approach, which combines both qualitative and quantitative research approaches. The research adopted a two-phase sequential exploratory research design, which involved the collection and analysis of qualitative data from in-depth interviews followed by the collection and analysis of quantitative data from questionnaire-based surveys. The research results showed greater preference for vegetable outgrowing by female household heads who, incidentally, were less educated and poorly resourced than male household heads who had a wider variety of preferences such as handicrafts and cultural performances, wildlife conservation, and accommodation SMMEs such homestays, lodges or bed and breakfast were the preferred CBT ventures. There was gender consensus in the composition of CBOs and duties. Critical challenges for prospective local CBT entrepreneurs according to education levels of participants included lack of economic variables such as market, capital or technology, and managerial and other requisite skills, human-animal conflict, and land invasions by peasants. The research results also demonstrated that through the poly-centric CBT facilitation framework, advanced as original contribution, CBOs in collaboration with powerful and highly resourced external facilitators would encourage the local community residents of Save Valley to gain legitimate bargaining power during decision making because the CBO would act as an organised power base in the community. The study recommends that outreach programmes that have long been contemplated as a way of transmitting tourism benefits from SVC to local community residents should be transformed into CBT projects to bring about community participation in tourism by adopting the polycentric CBT framework developed as original contribution of this study. This may be the only sure strategy for achieving the twin objectives of community participation and beneficiation while promoting wildlife conservation in Save Valley in Zimbabwe.
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    An evaluation of community tourism organisations' role in small, medium and micro enterprises (SMME) tourism development in the eThekwini region
    (2021-10) Ntlangani, Bantubathi Sonnyboy; Govender, Ivan Gunass
    Countries around the world benefitted from the positive spin-offs of growth in tourism. Support for small, medium and micro-enterprises (SMMEs), township tourisms’ operating in this sector could also be enhanced for local economic growth. Tourism SMME development could contribute to the fight against poverty, unemployment and inequality that are endemic in developing countries. The research addressed the three gaps that limits local economic development in local township communities. These includes: the unrealized potential knowledge of poverty alleviation through tourism SMME development by community tourism organizations in the local communities. Community - based tourism has globally been recognized as a strategy to alleviate poverty in local communities and add to countries’ Growth Domestic Products. The obstacles to tourism SMME growth is dearth of knowledge of tourism SMMEs, that includes addressing explicitly historically disadvantaged communities in South Africa. Growth of tourism SMMEs involves issues such as community empowerment, ownership, sustainability, social justice, independence within the tourism industry. South Africa followed an apartheid ideology that divided people through legislation according to race groupings of so - called Whites, Indians, Coloureds and Blacks, with the latter being denied the power to trade. Secondly, legislations enacted during this era prohibited black business from operating in the urban areas, which were exclusively set aside as the white trading corridor. This brought structural poverty to the semi - urban and rural communities, as they were in the periphery of mainstream tourism trade that was conducted in the cities with good infrastructure. Thirdly, tourism SMMEs are currently not performing to their maximum potential and need an enabling environment to grow. Lastly, governance and management issues that provides framework for resilient tourism destinations remain under - researched in the tourism literature. The research design implemented a quantitative methodology approach engaging purposive sampling technique for data collection of Community Tourism Organizations chairpersons and both executive and non-executive CTO members. The piloting of the research procedure was statistically tested to ensure validity and reliability beforehand the start of the study. The study was conducted through a cross-sectional design and a sample size of respondents for probability sampling and participants for non-probability sampling. The study was based on CTO chairpersons, executive and nonexecutive CTO members within eThekwini municipality. Method triangulation of data findings ensured a pragmatic and perceptive comprehension of the phenomena which was examined. The descriptive statistics’ revelation showed more than seventy percent of respondents agreed that tourism SMME capacity development would have a positive impact in alleviating the triple challenges of poverty, unemployment and inequality of opportunities they face in the periphery township areas of eThekwini municipality from the tourism, and added cruise ship tourism industry. This can be successful through equal CBT multistakeholder participation and government at local municipal level taking a leading empowering, enabling role. The study discussion focused on the multistakeholder tourism SMME capacity development conceptual engagement model, aligned to the participatory pro-poor dependency framework that presented a link between CTOs tourism development and local community poverty alleviation. The conceptual model was developed as a relevant vehicle to the research. This study aims to contribute to scholarship on CTOs development of tourism SMMEs in South Africa. The study hopes to find strategies to break obstacles to increase the growth of tourism Small Medium and Micro Enterprises.It also envisaged to find out how it can facilitate CTOs tourism SMME development to alleviate poverty, unemployment and inequality of opportunity in the tourism industry. After 1994, there were and still are attempts to redress the injustices of the past by including previously disadvantaged communities to be participants in the tourism industry sector. However, certain factors still impede the growth of tourism SMMEs in these communities. Some of these factors are start-up and operational costs, difficulties in accessing markets, lack of skills and managerial expertise, and a regulatory environment that often favours established businesses. Community Tourism Organizations (CTOs) The democratic South African government adopted legislations and policies to integrate previously disadvantaged population groups through developing tourism SMMEs and introduced community tourism organizations (CTOs). It was against this background that this study also evaluated the role of CTOs in developing tourism. A quantitative approach was employed, and the data was generated by means of selfadministered questionnaires and one session of pilot investigations with chairpersons and other CTO members. An SPSS version 22 analysis was used to analyze the data. The findings highlighted tourism SMMEs’ owned by the previously disadvantaged secutor lack the necessary skills to participate effectively in this sector. As a result, economic growth and poverty alleviation in local township communities is still an ongoing struggle. There was a case for encouraging the growth of more township tourism SMMEs with wide appeal to tourists of township products, that are unique to these communities. A more proactive, structured, interactive, community engagement approach was thus recommended for the economic empowerment of marginalized communities through ownership and control of tourism projects within tourism destinations. This strategy has a potential of generating much needed revenue to alleviate poverty and unemployment. The limiting factor is CTOs inadequate capacity to develop tourism SMMEs. The study advocated for multi - stakeholder engagement comprising of government, established private sector tourism businesses, educational institutions and community - based tourism organizations. These organizations could ideally be involved in planning, monitoring and evaluating tourism initiatives in communities on agreed - on time intervals. That way, any unforeseeable impediments would have identified, reviewed and redressed as they occur. This study proposes a model based on stakeholder participatory theory meant to assist tourism policy makers at local government level. This is a paradigm shift for poverty alleviation through tourism SMME development. This is particularly important at municipal level, which is a strategic point of service delivery to local communities. This is where a need is felt on integrating tourism in the Integrated Development Plan (IDP) and local economic development (LED) planning to prioritize and increase tourism SMMEs to alleviate poverty and unemployment. This is a compelling case in the historically disadvantaged townships.
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    Community-based tourism development : a Hiking Trails perspective
    (AJHTL, 2017) Mnguni, Mzobanzi Erasmus; Giampiccoli, Andrea
    Community-based tourism (CBT) is an alternative form of tourism development that aims to contribute to holistic development of disadvantaged community members. The relevance of CBT is growing and while CBT development may have many opportunities, it also boast various and relevant challenges. Thus, specific CBT development models are required to enhance CBT chances of success. Hiking trails are seen as a possible option to local development specifically, but not exclusively, to rural areas. In addition heritage tourism is also seen as a relevant tourism sector. In this context, this paper proposes a specific model for CBT link to hiking trails development as trails mostly based on the local cultural and natural assets. The paper that is based on desk research intends to contribute to the tourism literature in relation to community development by specifically proposing a model of CBT hiking trails development. After an introductory section, the paper will explore matters related to CBT and trails development leading to a proposed CBT hiking trail development model. Thereafter, an initial suggestion about a possible CBT hiking trails system in the South Coast of KwaZulu-Natal province of South Africa is briefly outlined. A conclusion will terminate the paper.
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    Community-based tourism and food : towards a relationship framework
    (AJHTL, 2016) Mnguni, Mzobanzi Erasmus; Giampiccoli, Andrea
    Tourism is currently a growing sector of the economy and its possible relevance in community development is acknowledged. Within tourism CBT has been advanced to counteract negative effects of mass tourism and as a strategy to facilitate disadvantaged community development. Food tourism is also on a growing trend. Literature related to food and catering in CBT is present however, a general framework of relationships between CBT development and food seems absent. Based on the relevance of these tourism forms this article, which is based on extant literature, aims to propose a relationship framework between CBT and food. The article advances that it is important to understand the various aspects of the relationship between CBT and food to enhance the chance of growing (scaling-up) CBT entities through the combined community-based food tourism (CBFT). Thus various issues relevant to this framework are mentioned such as matters related to food as a tourist attraction, to food production and selling, to food standards in CBT. Whilst not pretending to be fully comprehensive, the article advances the need to comprehend food in CBT from various angles.
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    A pre-condition evaluation and management model for community-based tourism
    (AJOL, 2015-09) Jugmohan, Sean; Steyn, J. N.
    Tourism is often regarded as a vehicle for the economic development of disadvantaged rural communities. Although the concept is good in principle, the successful implementation of community-based tourism projects has proved to be problematic. This article focuses on the preconditions required for the successful implementation of community based tourism development projects. A list of pre-conditions extracted from a literature study (the research design) is compiled and subsequently field-tested on existing CBT projects in the Eastern Cape Province of South Africa. A CBT pre-conditions model is subsequently proposed and an implementation strategy suggested.
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    Community-based tourism affinity index: a visitor’s approach
    (AJHTL, 2015) Giampiccoli, Andrea; Jugmohan, Sean; Mtapuri, Oliver
    Community-based tourism (CBT) is a model of community development which places the community at the centre of that development. It attempts to harness the effort of communities through their empowerment for the benefit of the community. This article develops a Community-based Visitors Affinity Index (CBTVAI) based on perusal of extant literature in which only secondary was used in terms of research methodology. The key contribution of this article is the development of a CBTVAI which is an instrument useful to owners/managers of CBT entities in evaluating their CBT businesses from a visitor perspective. The index does not include all possible items because CBT ventures exist in different contexts with different requirements. This index merely provides sample items related various basic aspects linkedto the attractiveness of CBT to visitors. As such, the index represents a flexible framework which can continuously evolve and be reformulated based on specific needs of a CBT entity. The CBTVAI has some strengths and weaknesses. Some of its strengths include the provision a visitor perspective grounded in real life experience; a framework for profiling CBT ventures; a platform for receiving visitor feedback in the form of immediate ‘post-trip’ feedback; and a tool for assessing broad visitor/customer (dis)satisfaction with CBT offerings. The weaknesses include: failing to take into account the visitor’s demographics and psychographics; ignores prices per item; places an extra burden on communities to undertake technical data analysis which skills could be deficient in communities.
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    Cruise tourism and community-based tourism: towards a possible relationship
    (AJHTL, 2015) Jugmohan, Sean; Giampiccoli, Andrea
    Tourism is a relevant growing industry worldwide and is often regarded as an important development tool. The cruise tourism sector is also an important segment of the tourism industry and is viewed as having positive and negative features. Community-based tourism (CBT) is a relatively new type of tourism and, despite its possible problems and limitations, it has been known to foster community development. In view of the aforementioned issues as a contextual background this paper aims to explore possible collaboration opportunities between cruise tourism and CBT. The paper focuses on a literature review on cruise tourism and CBT. It then explores the possible relationship between the two forms of tourism. A relationship and linkages between cruise tourism and community-based tourism is subsequently proposed. The value of both cruise tourism and CBT on the local disadvantaged section of the population is suggested. Some specific references to the South African context will be proposed in the paper.