Faculty of Management Sciences
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Item The dynamics of customer value and brand love among shoppers in emerging market(Informa UK Limited, 2023-12-11) Amegbe, Hayford; Hanu, Charles; Zungu, Nkululeko PraiseGodThis study examines customer value, trust, psychological ownership, satisfaction, and brand love among customers of shopping malls. This study employed a quantitative research design. An online questionnaire was used to elicited data from 484 Ghanaian shopping mall customers in Accra, using convenient sampling. Seven hypotheses were developed and tested using structural equation modelling (SEM). The study finds that utilitarian and social values predict trust, while trust influences psychological ownership. Additionally, psychological ownership influences satisfaction and brand love, while satisfaction affects brand love. The study’s value rests in introducing relatively new constructs, such as psychological ownership and brand love to understand how customer value can be achieved, especially from a developing country’s context, where there is a paucity of such studies.Item The antecedents of supply chain performance : a case of KwaZulu-Natal province, South Africa(2019-08) Mbambo, Daluxolo; Hove-Sibanda, Sibanda, ProgressOver the past years, there has been a growing significance in supply chain management (SCM) as a vehicle through which many companies/firms can reach a competitive advantage. Despite the importance of supply chain within today’s economy, little is known about how SCM mechanisms can contribute to firm performance. The main purpose of this study was to evince the influence of trust on supplier development, knowledge creation and supply chain performance (SCP) in KwaZulu-Natal (KZN) Province, South Africa (SA). It was a cross-sectional study that was conducted with different samples and several variables. This is a quantitative study which used a probability and non-probability approach. The study was conducted using both the simple random technique and convenience sampling. Descriptive analysis was performed using the IBM SPSS 25 software package. A sample size of 495 respondents was used in this study. In total, 310 questionnaires were received from all respondents who participated in this study. Results specified that trust does not have any direct impact on SCP. However, based on the beta coefficient values, trust predicts better knowledge creation than supplier development. The empirical results show that an organisation/firm that has a high level of knowledge creation with its suppliers will yield greater performance within its supply chain (SC). As the supply chain performance enabled process was empirically defined, firms are therefore able to design appropriate collaborative strategies for their SC. Thus, the capability to integrate external knowledge from different sectors could be a major factor in firms’ improvement capacity. This study recommends that the South African Government must provide training for firm owners and easy funding access for SMEs in KZN to be able to confront competition from local and foreign competitors. Furthermore, this study suggests that staff development and training for public and private sector institutions as well as individual career management enhancement initiatives must be implemented. Collaboration with suppliers and other supply chain associates is strongly recommended, which should increase the chance to gain strengths, trust, knowledge creation, information sharing and technological proficiencies.Item Tacit knowledge sharing behavior, within a relational social capital framework, in a South African university of technology(Clute Institute, 2015) Smith, Carol; De Beer, Marie; Mason, Roger B.The sharing of tacit knowledge is an important influence on the development of intellectual capital in a University of Technology but whereas its effects are clear in a business context, they have been absent from studies in the context of higher education. This study integrated relational social capital and reasoned action theory to construct a model to investigate the factors that predict an individual’s intention to share tacit knowledge. Specifically, it examined the relationship between relational social capital in terms of trust (affect and cognitive-based trust), shared norms and values (including social norms and norms of social support and reciprocity) and the individual’s attitude towards sharing tacit knowledge. It further examined the relationship between the individual’s attitude, their perceived norms and perceived behavioral control over the sharing of tacit knowledge and their intention to share tacit knowledge. A hypothesized, theoretical model of the individual’s intention to share tacit knowledge was developed. This model was found to be a poor fit to the data and an alternative model was developed which was found to be a good fit to the data. This study incorporated nine research interviews and five hundred and fifty four questionnaires. Relational social capital was found to be significant for predicting individuals’ intentions to share tacit knowledge but the reasoned action variables were found to be less significant, particularly perceived behavioral control over the sharing of tacit knowledge, indicating the need for further research.Item An analysis of tacit knowledge sharing behaviour, within a social capital framework, in a business environment of a South African, University of Technology(2014-05-21) Smith, Carol; De Beer, Marie; Mason, Roger BruceThis thesis integrates social capital and ‘reasoned action’ theory to construct a theoretical model for investigating the factors which predict an individual’s intention to share tacit knowledge in a University of Technology. It utilizes Nahapiet and Ghoshal (1998: 243) definition and conception of social capital. They define social capital as “the sum of the actual and potential resources embedded within, available through, and derived from the network of relationships possessed by an individual or social unit”. This study examined tacit knowledge sharing behaviour (i.e., knowledge that is shared between individuals) within the context of social capital. The specific type of tacit knowledge that is being studied relates to work experience ‘know-what’ and ‘know-how’. ‘Know-what’ refers to the basic mastery of a discipline that professionals achieve through education and training. ‘Know-how’ refers to procedural knowledge about a business process and the individual’s capability to perform an action with an understanding of why the action is appropriate in the particular context, (i.e., action skill or applied competence). Specifically, this study examines the relationship between the structural, relational and cognitive dimensions of social capital and the individual’s attitude towards the sharing of tacit knowledge. It further examines the relationship between the individual’s attitude towards tacit knowledge sharing, their perceived norms and perceived behavioural control over the sharing of tacit knowledge (mediating variables) and their intention to share tacit knowledge. It is a case study which consists of a mixed methods research design, incorporating nine research interviews and five hundred and fifty four self administered questionnaires. The theoretical model is examined using structural equation modeling (SEM) and as a result of the findings, the initial model is revised into a set of theoretical models, which are tested using SEM and found to be consistent with the data (i.e., a good fit). The direct, indirect and total effects of the identified predictor (social capital) and mediating variables (‘reasoned action’) on the individual’s intention to share tacit knowledge, in each model, is examined and the results are presented. Each dimension of social capital is found to be significant for predicting the criterion variable ‘attitude towards tacit knowledge sharing’. The individual’s attitude towards tacit knowledge sharing is found to be highly significant for predicting the individual’s intention to share tacit knowledge but the ‘reasoned action’ variables are found to be not as significant, particularly perceived behavioural control over the sharing of tacit knowledge. The results of this study enrich our collective understanding regarding social capital and tacit knowledge sharing behaviour.