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Faculty of Management Sciences

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    Social media as an orchestration tool for activism on Redditc : r/wallstreetbets and the wall street crash
    (2023-09-01) Jeewa, Zakia; Makhubu, Ntebogeng; Reddy, Mike
    In recent years, the use of social media as a tool for orchestrating activism has yielded a variety of social outcomes such as the #BlackLivesMatter and #MeToo movement, shedding light on the power of online activism and participatory culture. However, outside of fundraising and donations, financial gain has never been seen as an incentive for online activists until January 2021, when users on the popular social media platform, Reddit, were able to achieve a substantial monetary gain in the GameStop Short Squeeze without the use of any physical protests or marches. Through utilising a qualitative research design and examining Reddit, this study aims to understand the evolving nature of social media usage as an orchestration tool for activism, focusing on how the r/wallstreetbets subreddit helped investors drive up GameStop shares amidst the attempts by hedge funders to lower prices - whose aim was to make larger profits from shorting the stock. Gatekeeping theory and the role new media plays in the production and exclusion of information, along with Active-Audience Theory, the participatory nature of users in online spaces and their active involvement with topical financial movements shall assist in shedding light on the activity that unfolded on Reddit, leading up to the events of the crash, will be addressed in this paper. This was a desktop research paper. Drawing on Shoemaker & Vos’s (2009) gatekeeping theory and the role new media plays in the production and exclusion of information, along with Katz & Foulkes’ (1962) active-audience theory.
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    Growth prospects of franchising under current business scenario
    (Regional Information Center for Science and Technology (RICeST), 2022-01-10) Muthukrishnan, K. Binith; Lourens, Melanie Elizabeth; Kumar, V. Ramesh; Naved, Mohd; Devesh, Sonal; Athawale, Shashikant V.
    The article aims to objectively examine the history of Franchising in Europe by focusing on ties between franchisors and franchisees. We also carried out a comprehensive study, interacted with numerous prospective European franchisors and franchisees, and have been in service since 2003. Our results suggest that Europe has a very difficult negotiating franchise agreement. Franchising, which promotes strengthening of mutual links between countries at this point in the history of world economic relations, penetrates virtually every field of economic activities, is thus one of the powerful instruments for the transition to the creative development of the States, thereby ensuring their sustainable development, franchising supports improving trade ties between countries at this point of their growth since, nowadays, this is one of the most efficient and democratic forms of transcending national economies, affecting almost all fields of economic operation. Because of this, it is essential for the research. Comprehensive research of the contradictions in perceptions and real commitments on all sides of the franchising arrangement helps one resolve misunderstandings and remove automated performance ambitions. This article aims to have real consequences for the growth of Franchising in Europe, which will boost the performance and reputation of franchise enterprises by offering a comparative review to a preliminary screening of subjective hypotheses about the advantages of franchising and to suggest incorporating additions and clarity to the partners.