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Faculty of Management Sciences

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Subject: search.filters.subject.Ethnicity

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    Ethnicity as the cause of political instability in South Africa
    (2020-07-28) Mbandlwa, Zamokuhle; Shezi, Lindelani
    Background: KwaZulu Natal has been a battlefield of political violence over the past few years in a democratic South Africa where many other provinces were no longer resolving their conflict through violence. This study aimed to find reasons why this province still experiences high levels of violence and the UMzimkhulu area was identified as the area of the study. Objectives: the objective of this paper was to examine the public responses to ethnicity as the cause of political violence in the province of KwaZulu Natal at the UMzimkhulu area. Using descriptive analysis, we investigated the root cause of political violence in the UMzimkhulu area. In a comprehensive analysis of the case of the UMzimkhulu area, we argued that to explain the causes of political violence, it was necessary to look into the type of people that are living in the area and their ethnic origin. Method: in this paper, we applied a mixed research methodology, which is the Qualitative and quantitative research methods. Twenty-five questionnaires were successfully distributed to participants and responded to. Interviews were conducted with five participants. Results: we found that the people that are living in the area are of a Xhosa tribe and a Zulu tribe, that alone created an identity conflict amongst the people. Twenty-five questionnaires were distributed to local community members and both tribes were represented, five interviews were conducted to both tribes. Conclusion: the intervention of the police and political office bearers will always be temporal because the root cause of the political violence in the area is not addressed. Every local government elections will be characterized by political violence in the area unless the ethnic disparities are properly addressed.
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    South African consumer ethnocentrism and attitudes towards foreign convenience products
    (Business Perspectives, 2014) Kamwendo, Andrew Ronald; Corbishley, Karen Margaret; Mason, Roger Bruce
    The evolution of country-of-origin research has led to the development of the consumer ethnocentrism concept. This study looks into the concept of consumer ethnocentrism (CE) and its relationship with product selection and investigates the relationships between consumer ethnocentrism and South African consumers’ attitudes towards foreign convenience products. The aim of the study is to determine the extent to which CE affects consumer behavior among South African consumers. Through the use of the CETSCALE questionnaire, an analysis of the levels of consumer ethnocentrism displayed by consumers of different demographic characteristics is conducted. A research model highlighting the antecedents to consumer ethnocentrism is developed and tested using an Analysis Of Variance (ANOVA) test. The study is in the form of a descriptive survey. 500 questionnaires are distributed, with 476 useable questionnaires being obtained. SPSS 21.0 is used to analyze the data. Non parametric tests are used as the data was not normally distributed using a Kolmogorov Smirnov test. The research hypotheses were tested using a nonparametric Chi square test. The Pearson chi-square test is used to test for the existence of variances within the responses provided by the respondents to individual question. The study reveals that only ethnicity has a significant relationship with CE. Ethnocentric tendencies are the strongest among Black South Africans. Theoretical and practical implications of the study are presented with the provision of suggestions regarding future research.