Insight into the biases when measuring socioeconomics and demographics of consumers patronizing retail fashion design entrepreneurs: Germany’s perspective versus South African requirements
Date
2022-05-29
Authors
Dobbelstein, Thomas
Pooe, Boitumelo
Journal Title
Journal ISSN
Volume Title
Publisher
Shaker Verlag
Abstract
Description
Keywords
Biases, Cross-cultural, Retailing, Fashion designers, Entrepreneurship, Germany, South Africa
Citation
Dobbelstein, T. and Pooe, B. 2022. Insight into the biases when measuring socioeconomics and demographics of consumers patronizing retail fashion design entrepreneurs: Germany’s perspective versus South African requirements. Presented at: Cross-Cultural Business Conference. 2022: 189-200.