Adoption of mobile cloud computing by small and medium-sized enterprises (SMEs) in rural areas

Abstract

This study was conducted in the rural areas of KwaZulu-Natal (KZN) province of the Republic of South Africa. These rural areas includes uMbumbulu, Hlokozi, Eluphepheni, and KwaMakhutha. The main aim was to examine various factors that affect the adoption of Mobile Cloud Computing (MCC) by SMEs located in these areas. This study was motivated by benefits of MCC in various sectors around the world. This includes the provision of cloud-based services to users through the Internet and mobile devices. The current study is of the view that providing MCC to small and medium sized enterprises (SMEs) in rural areas can help them leverage cloud computing resources to improve their performance and delivery of services to customers. A quantitative research strategy was employed to obtain greater knowledge and understanding of the factors that affect the implementation of MCC by SMEs in the indicated rural areas, aiming to produce objective data that can be clearly communicated through statistics and numbers. The online survey was administered to owners, managers, employees and customers of these SMEs. The collected data was later analysed through Excel and the Statistical Package for the Social Sciences (SPSS) version 25. The results of this study reveal that, according to the customers’ point of view, SMEs in rural areas will be able to adopt MCC if there are adequate technological devices. The results suggest that relative advantage (RA), perceived security, perceived ease of use (PEU), and attitude are some of the factors that need to be considered for SMEs in rural areas to successfully adopt MCC. The findings also signal a strong correlation between perceived need, technological devices, compatibility, RA, complexity, trialability, and observability, when measured against MCC. In summary, the results indicate the importance of doing proper research before adopting cloud-based services in order to identify the need for MCC adoption. Significantly few respondents showed resistance or doubt regarding SMEs‘ adoption of MCC.