The market orientation of proudly South African companies : students' perceptions
| dc.contributor.author | Thoola, Tebello Paul | en_US |
| dc.date.accessioned | 2007-10-18T13:58:00Z | |
| dc.date.available | 2007-10-18T13:58:00Z | |
| dc.date.issued | 2007 | |
| dc.description | Thesis (Masters in Marketing), Durban University of Technology, Durban, South Africa, 2007 | en_US |
| dc.description.abstract | The aim of this research is to evaluate students’ perceptions toward the market orientation of Proudly South Africa companies at Durban University of Technology. The Proudly South African campaign is currently very topical, having become a visible brand in its own right within the period of ten years, with the primary objective of creating job opportunities, supporting local companies by buying products that are produced within the boundaries of South Africa and to initiate nationalism among South Africans. | en_US |
| dc.description.level | M | en_US |
| dc.format.extent | 172 p | en_US |
| dc.identifier.doi | https://doi.org/10.51415/10321/93 | |
| dc.identifier.other | 307586 | |
| dc.identifier.uri | http://hdl.handle.net/10321/93 | |
| dc.language.iso | en | en_US |
| dc.subject | Brand loyalty--South Africa | en_US |
| dc.subject | Consumer satisfaction--South Africa | en_US |
| dc.subject | Local foods--South Africa | en_US |
| dc.subject | Marketing--Dissertations, Academic | en_US |
| dc.subject.lcsh | Brand name products--South Africa | en_US |
| dc.subject.lcsh | Endorsements in advertising--South Africa | en_US |
| dc.subject.lcsh | Endorsements in advertising--South Africa | en_US |
| dc.subject.lcsh | Consumers' preferences--South Africa | en_US |
| dc.title | The market orientation of proudly South African companies : students' perceptions | en_US |
| dc.type | Thesis | en_US |