Methodology for strategic planning model to increase the profitability of a human resources outsourcing SME through the use of digital transformation

Abstract

During the research study, the first thing that we did was analyze the characteristics of the company and the environment in which it operated. After that, we analyzed the primary factors contributing to the issue to identify the approaches and resources that would be most useful in resolving the issue by addressing its underlying causes. Along with the Lean Service and Digital Transformation methodologies, the support strategy helped to eliminate the lack of process and procedure documentation, which was the cause that had the most significant impact on low income. The implementation of this strategy resulted in the clarification of the procedures followed by the company, a reduction in the amount of time needed to complete the process, and the removal of any bottlenecks that may have existed. The company's social media placement and sales volume increased as a result of the sales strategy, which, when combined with the Digital Marketing methodology and the Big Data tool, led to an increase in revenue from sales that was greater than expected in recent months. In conclusion, the after-sale service that was implemented as part of the resale strategy helped eradicate the problem of insufficient customer follow-up.