Environmental impacts of ecolabels on the tourism sector of South Africa

Abstract

Over the years the rapid growth of the tourism industry has revealed itself to be a major source of income and social improvement for many. However, with this growth comes the undoubtable carbon footprint it carries. As a result, the growth and expansion of many tourism ecolabels have surfaced in the hopes of alleviating the negative environmental impacts the tourism industry imposes.

This study aimed to ascertain the impacts of tourism ecolabels on businesses. It assessed the level of success of the ecolabel within the organisation as well as ascertained the benefits and challenges associated with ecolabel certification. A quantitative research approach was used and the data was collected by means of online questionnaires that were targeted at managers of tourism businesses in South Africa. The study reveals that tourism businesses in South Africa do experience the benefits of being certified with an ecolabel in terms of the natural, socio-cultural and economic environments. However, the high costs associated with being certified, the lack of general public awareness regarding ecolabels and the absence of government support are still prevalent. Consequently, cost reduction, promotion of public awareness as well as government support are the main areas of improvement required by tourism establishments with regard to ecolabels.