Public relations training for secondary school principals : recommendations for selected secondary schools in Phoenix

Abstract

This study focuses on public relations training for secondary school principals and offers recommendations for selected secondary schools in Phoenix. Principals in most schools in South Africa have had little or no training in public relations. Since a number of tasks performed by school principals require public relation skills, it is imperative that a significant part of their in-service training should focus on aspects of the practice of public relations. This research aims to highlight the need for such training as principals interact continually with a wide variety of people, circumstances and social settings. Interaction between principals and educators, principals and learners and principals and parents may be pleasant and rewarding or frustrating and lead to conflict.