Notions of community in South African television advertising : a study in communication and the pursuit of community in South Africa as revealed through interviews about selected television advertising

Abstract

The self-creation demanded of us by our national realities is no different from that which similar realities are demanding of others. The past has left us orphans, as it has the rest of the planet, and we must join together in inventing our common future. World history has become everyone's task,and our own labyrinth is the labyrinth of all mankind.