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Research Publications (Management Sciences)

Permanent URI for this collectionhttp://ir-dev.dut.ac.za/handle/10321/217

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Start date: 2020Subject: search.filters.subject.Corporate social responsibility

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    Investigating the nexus of corporate social responsibility and marketing performance in a medium-sized clothing manufacturing enterprise in South Africa
    (Bussecon International Academy, 2024-07-27) Maome, Itumeleng Judith; Zondo, Robert Walter Dumisani
    Organisations all over the world are increasingly adopting Corporate Social Responsibility (CSR) as a strategic tool, not only for improving their brand image but also in making a meaningful contribution to the welfare of society. This trend includes incorporating socially responsible aspects into marketing strategies, resulting in goods and services that benefit the community at large. Small and Medium Enterprises (SMEs) play an important role in this framework as they contribute significantly to both social and economic growth. Using a quantitative methodology, this study examined the experiences of a manufacturing organisation in the eThekwini District Municipality of KwaZulu-Natal that has included CSR into its marketing strategies. The analysis employed the Ordinary Least Squares (OLS) method, with data evaluated using the Statistical Package for the Social Sciences (SPSS). This study collected and analysed pre- and post-CSR implementation quarterly data on sales performance and customer retention. The empirical findings offer a multifaceted picture of the impact of CSR on marketing performance. There appears to be a substantial relationship between customer retention rates and marketing performance following CSR implementation. Interestingly, the study discovered an inverse association between sales volumes and marketing performance, implying that a rise in sales does not always result in improved marketing results for the organisation in question. This unexpected consequence shows the intricate interplay between CSR programmes and marketing outcomes, providing useful insights for businesses, particularly those in the South African manufacturing sector that are attempting to negotiate the complexities of CSR-driven marketing strategies. This study contributes to a better understanding of how CSR efforts can be strategically integrated with marketing goals to promote both social and business success.
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    Corporate social responsibility practices : evidence from the automotive manufacturing SMEs in the eThekwini Metropolitan area
    (Bussecon International Academy, 2024-07-26) Mvakwendlu, Nonophela Buhle; Zondo, Robert Walter Dumisani
    Small and Medium sized Enterprises (SMEs) are regarded as a vital business sector in the South African economy. They elevate employment, reduce poverty, and increase the overall economic growth of any country. It is essential that SMEs should develop and grow. In ensuring their survival and growth, SMEs must be flexible and agile in every growth stage. Thus, Corporate Social Responsibility (CSR) is one of the strategic tools for business survival and growth. CSR is when organisations act responsibly and ethically towards society, the environment and other stakeholders, to maximise positive impact not just for profit. It is expected that the implementation of CSR can enhance the performance of SMEs. Consequently, the study assesses CSR practices applied by SMEs in the eThekwini Metropolitan Area. The study was quantitative in nature. It targeted 120 SME owners in the automotive manufacturing sector of the eThekwini Metropolitan Area. Data collected from 110 SME owners was analysed using version 27 of the Statistical Package for Social Sciences (SPSS). The results established that business performance increases when SME organisations support community, particularly when there is employee involvement in such support activities. Hence, the original value of this study is in its approach in uncovering the perceptions and involvement of SMEs operating in the automotive manufacturing sector in the eThekwini Metropolitan Area in KwaZulu-Natal (in South Africa) on their CSR practices.
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    The impact of corporate social responsibility on financial performance in a selected medium-sized clothing manufacturing organization in South Africa
    (Durban University of Technology, 2024) Maome, Itumeleng; Zondo, Robert Walter Dumisani
    Corporate Social responsibilities (CSR) is an established idea that urges corporations to incorporate environmental and social responsibilities into their operations. It enables businesses to be socially responsible to stakeholders and the public. Small and medium-sized enterprises (SMEs) have received international recognition for their contributions to social and economic development. This study investigates the impact of CSR on financial performance at a medium-sized clothing manufacturing company in the eThekwini District Municipality of KwaZulu Natal, South Africa. The study was designed to be conclusive. It employs a quantitative approach, examining the experiences of an organization that has implemented CSR. The study's objective was met by gathering pre- and post-quarterly data on profitability and production costs. The data was analysed using the Ordinary Least Squares (OLS) model and the Statistical Package for the Social Sciences (SPSS). The findings show that CSR can boost financial performance by minimising business-related risks and compliance expenses, which leads to increased profitability and lower production costs. Any rise in profitability boosts the organization's financial performance, while any drop in production costs improves the company's financial performance. This study identifies the strengths and weaknesses of CSR in relation to financial performance in the selected medium-sized manufacturing business in South Africa.
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    The effect of corporate social responsibility on human resource performance in the selected medium sized manufacturing organisation in South Africa
    (2023-10) Maome, Itumeleng Judith; Zondo, Robert Walter Dumisani
    — In recent years, the concept of Corporate Social Responsibility (CSR) has gained significant attention and popularity as a management philosophy in companies. CSR involves the integration of social and environmental concerns into a company's operations and interactions with stakeholders. While CSR has been primarily associated with large organisations, it is also important to recognize the contributions of small and medium enterprises (SMEs) to the social and economic development of a country. This study focuses on examining the effect of CSR practices on human resource performance in a selected manufacturing SME in South Africa. This study adopts a quantitative research design. The relationship between human resource performance (dependent variable) and variables such as employee turnover and labour absenteeism is examined. The measurements of these variables are transformed and statistically analysed using regression analysis. Pre- and post-quarterly data on employee turnover and labour absenteeism are collected to assess the impact of CSR implementation on human resource performance. The results indicate that there is no significant relationship between employee turnover and labour absenteeism with human resource performance post-CSR implementation. However, the study reveals that there is a positive relationship between CSR activities and human resource performance. An increase in CSR activities leads to an improvement in human resource performance.
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    Evaluating the effectiveness of the National Youth Service Programme in skill development of unemployed graduates in the North-West province of South Africa
    (National Academy of Sciences of Ukraine (Co. LTD Ukrinformnauka) (Publications), 2021-12-15) Rena, Ravinder; Diale, B. T. T.
    For the last 3 decades, youth unemployment has been a major challenge in South Africa. Education and training has been considered as a solution to this challenge in the country. The South African Government introduced skills development programs focusing on the youth to reduce unemployment and poverty. However, the youth unemployment among the skilled has been persistent. Given this background, an attempts is made in this study to evaluate the effectiveness of the National Youth Service Program (NYSP) in skill development of unemployed Graduates in the North West Province of South Africa and determine stakeholder involvement in the conceptualization, implementation, monitoring, and evaluation of the skills development program. The research methodology used in this study was both quantitative approach aimed to fill in the knowledge gap, which is achieved through critical reading and analysis of what other researchers have identified, and qualitative method. A cross-sectional survey was conducted to collect data. Questionnaires were self-administered to obtain primary data from (90) graduates and (10) stakeholders who took part in the NYSP. Th e main finding of the study indicates that 83 % of the NYSP graduates are unemployed since completing the skills development program in the 2017 fiscal year. The study alluded that lack of stakeholder participation and commitment in the NYSP was attributed to the high rate of NYS graduate unemployment. Stakeholder engagement and participation will also play a critical role in ensuring that learners completing the skills development program are linked to employment opportunities and are self-reliant. The study recommends that stakeholder identification should take place before the program is being implemented.