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Research Publications (Management Sciences)

Permanent URI for this collectionhttp://ir-dev.dut.ac.za/handle/10321/217

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    Creativity in marketing communication to overcome barriers to organic produce purchases : the case of a developing nation
    (Elsevier BV, 2019-09-13) Mkhize, Sandile; Ellis, Debbie
    The change from conventional to organic foods has been found to have benefits for environmental sustainability and for consumers’ health. Although a market for organic fresh produce has been found to exist in South Africa, consumption levels are low and there is incomplete understanding of the barriers to organic consumption. In this qualitative research interviews were conducted with participants who were aware of organic products but were not regular consumers of organic products. Snowball sampling was used to recruit participants to the study to better understand barriers to organic purchases. Qualitative data obtained from interviews was transcribed and thematic analysis conducted. Generally, participants appeared to be concerned about the environment, however, their concern for the environment does not lead to organic consumption. Furthermore, participants had positive attitudes toward organic products, are not influenced by friends and family but are deterred by issues such as price, availability and labelling of organic products. The recommendations include initiatives that will assist marketers with communicating organic benefits to consumers thereby explaining the reasons for higher prices and leading to consumer trust. Creative communication strategies present an opportunity to overcome barriers to consumption.
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    Entrepreneurial attributes responsible for small and medium enterprise growth in South Africa : small and medium enterprise owners’ perspectives
    (International Journal of Special Education, 2022-03-03) Ncube, Thandukwazi Richman; Zondo, Robert Walter Dumisani
    Small and Medium Enterprise (SME) growth has been associated with overall business success and survival. The need to achieve success is the motive to do well and achieve a goal set for growth. Hence, this study examines the attributes embedded in small business owners that are responsible for the growth of SMEs in South Africa. It assesses creativity and entrepreneurial skills as attributes that influence SME growth within small business owners operating in the furniture-manufacturing sector. It was conducted in the eThekwini District Municipality, KwaZulu-Natal, in South Africa. Of the 127 SME owners who represented their businesses, 112 participated in the study, representing an 88 per cent participation rate. Correlative analyses were used to test the two objectives, that is, to examine if creativity and the entrepreneurial skills of small business owners have an influence on SME growth. This study reveals that SME success depends on the proper use of entrepreneurial skills for starting and growing the businesses in the early years of establishment. If creativity of SME owners can be enhanced, this will lead to a better support of national goals on job creation for South Africa. The original value of this paper is its approach in uncovering business owner attributes responsible for SME growth within enterprises operating in the furniture sector