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Research Publications (Academic Support)

Permanent URI for this collectionhttp://ir-dev.dut.ac.za/handle/10321/211

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Author: search.filters.author.Govender, VaneshreeStart date: 2020

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    Key developments in global scholarly publishing: negotiating a double-edged sword
    (Wiley, 2024-04-08) Oparinde, Kunle; Govender, Vaneshree; Adedokun, Theophilus; Agbede, Lolu; Thungo, Sithabile
    Over the last few years, the publishing industry has experiencedsignificant changes and developments, most of which have had a positiveinfluence on scholarly publishing. For instance, the gradual popularity ofopen access publishing has contributed to the wider access and readershipof published materials. Also, the recent development in the abilities of artifi-cial intelligence (AI) tools to assist in the publication process is laudable forits potential. The gradual shift from print to online publication is also a com-mendable development in global publishing. Not without their own chal-lenges, these developments, among others, have mostly impacted globalpublishing in a positive way. In the current study, the researchers’argumentstems from the notion that although these developments are invaluable,there are accompanying impediments that publishing professionals as wellas publishing outlets must consider. In response to these developments,role-players in the publishing industry must constantly reassess their pub-lishing processes in order to carefully manage and negotiate what is termedby this study as a‘double-edged sword’(capable of having positive andnegative consequences). This study reviews existing studies, draws viewsfrom publishing experts, and seeks opinions from scholars to establishmethods of negotiating some of the key developments in global publishing.
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    The influence of social media in building organisational relationships in the public relations industry in South Africa
    (2023-11-30) Mzizi, Siyabonga L.; Govender, Nereshnee; Govender, Vaneshree
    Social media has created a new era of global communication. It is reshaping communication in organisations, thereby compeling many to rethink their communication strategies. In today's technologically driven era, organisations face a multitude of responsibilities and challenges, one of which is the participatory nature of social media which requires a high level of responsiveness. Despite the global social media revolution, not all public relations practitioners in organisations use social media to its fullest potential, regardless of the advantages it may offer. This case study on a leading public relations and communications body in South Africa is used to analyse how social media could be used to maintain effective organisational communication. An interpretative, qualitative approach is employed. Data is gathered through interviews and thematic analysis enabled the categorisation of data into themes. Findings reveal a poor level of engagement on social media platforms and recommends the creation of online discussion forums, the reviewing and monitoring social media platforms, enabling the younger generation of public relations practitioners to spearhead social media activity, and the training and development of practitioners to instil confidence and understanding of social media use.