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Theses and dissertations (Management Sciences)

Permanent URI for this collectionhttp://ir-dev.dut.ac.za/handle/10321/14

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Author: search.filters.author.Zheng, JinHas files: Yes

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    Towards a quality model for a university of technology research centre in South Africa
    (2012-11-30) Zheng, Jin; McLean, Vianne; Singh, Penny; Singh, Penny
    Over the last decade the institutional framework within which most universities in South Africa operate has undergone major transformation forcing the higher education sector to become more competitive in its approach to attracting and retaining quality students. Against this background, service quality has been put forward as a critical determinant of competitiveness. The purpose of this study therefore was to identify best practice in terms of postgraduate studies and research development and support service delivery in the South African (SA) and Australian (Aus) contexts in order to inform the development of a quality model for postgraduate or research centres (PG/RCs) for universities of technology (UoTs) in SA. Underpinned by the Gap Model of service delivery and an adapted SERVQUAL instrument, this study sought to determine perceptions and expectations of service quality across five dimensions, namely: tangibles; reliability; responsiveness; assurance; and empathy. Questionnaires and semi-structured interviews were used to gather data from PG/RC staff and postgraduate and research students in SA. Various gaps between students’ perceptions and expectations indicating dissatisfaction with PG/RC services particularly among the SA students were identified. The findings revealed that the SA UoTs lag behind the Aus UoTs in terms of communicating their services and forms of support to students and providing satisfactory services according to student expectations. The findings further suggested that issues such as service quality planning and monitoring, establishing recovery mechanisms for service failures, and student-driven service design and standards need to be high on the agenda at higher education institutions to ensure service quality control. All five dimensions of SERVQUAL indicated a negative score or quality gap suggesting that the SA PG/RCs need to urgently the gaps that exist at their institutions; key recommendations were thus made to improve the gaps identified. Based on the literature reviewed, best practice gleaned from the findings of this study, and benchmarking with the Aus UoTs; this study proposed a centralized and decentralized PG/RC model for SA UoTs to provide service quality to its ‘customers’.
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    Intercultural communication barriers between Zulu and Chinese students at selected higher education institutions in Durban
    (2009) Zheng, Jin; Rampersad, Renitha; Singh, Penny
    This study presents the research of an investigation into the intercultural communication barriers between Zulu and Chinese students at selected Higher Education Institutions in Durban. To achieve this aim, two sets of questionnaires were administered separately to Zulu and Chinese students at two HEIs in Durban and an observation report was compiled. This study reviewed theories and literature relevant to defining and understanding the barriers to intercultural communication. The insights gained from this literature review were used to interpret the results which were obtained through a quantitative and qualitative research methodology. The findings revealed that intercultural communication barriers do exist between Zulu and Chinese students. Findings also found that language problems amongst Zulu and Chinese students are viewed as common barriers, especially where the communicators speak different languages. Comments from respondents revealed that a communicators‟ accent, different grammar structure and the words they use are confusing during their intercultural communication experience. Cultural differences and language problems were found to be the main intercultural communication barriers. In addition, the problems of nonverbal communication, racism, ethnocentrism, cultural stereotyping were also viewed as obstacles of the intercultural communication process.