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Theses and dissertations (Management Sciences)

Permanent URI for this collectionhttp://ir-dev.dut.ac.za/handle/10321/14

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    Reputation management at local government level : a case study of Amahlathi Local Municipality
    (2024-05) Qaba, Pikolomzi; Dlamini, Bongani Innocent
    This mixed methods study, titled "Reputation Management at Local Government Level: A Case Study of Amahlathi Local Municipality" aimed to explore the Amahlathi Local Municipality’s (ALM’s) reputation among stakeholders, assess how media reports reflect community members' opinions, evaluate stakeholders' expectations, and identify sustainable strategies for reputation management. The research employed a convergent parallel design, with a sequential mixed method data collected and integrated during analysis. Surveys and interviews were conducted with diverse stakeholders, including residents, Eastern Cape Corporative Governance and Traditional Affairs representatives, and municipal employees. The findings revealed a mixed reputation for ALM. While some stakeholders expressed satisfaction with service delivery and infrastructure development, others criticised the Municipality for perceived corruption and lack of transparency. Stakeholders' expectations focused on improved service delivery, increased transparency, and stronger accountability. Based on these findings, the study identified sustainable strategies for managing ALM's reputation, including fostering open communication, enhancing transparency, promoting community engagement, and strengthening accountability mechanisms. This research contributes to the growing body of literature on reputation management at the local government level, providing valuable insights for policymakers and practitioners seeking to improve the public perception and performance of municipal institutions.
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    An assessment of crisis communication at selected car manufacturing companies in Gauteng, South Africa
    (2022-04) Khuzwayo, Talent Sinenhlanhla; Hussain, Sameera Banu; Isheloke, Byelongo Elisee
    South Africa has several car manufacturing companies or plants, referred to as open systems. Due to their nature as open systems, crises are inevitable. Crises have the potential of inducing grave consequences for the organisation’s reputation and, ultimately, its survival. Being prone to conflicting situations necessitates that each organisation have an effective crisis management plan that details the crisis management and crisis communication steps in great detail. However, implementation of crisis communication and crisis management always comes with challenges for the crisis management teams. Increasingly, in the car manufacturing industry, car recalls are being made as certain models tend to have potentially fatal defects. This increase in car recalls is the reason behind the development of this qualitative study. Therefore, the researcher undertook a case study approach, utilising semi-structured interviews to obtain the required data. The value of qualitative research lies in its ability to provide answers to the questions ‘why’ and ‘how.’ Thus, broadening the understanding of crisis management as a phenomenon and the experiences and feelings of the crisis management teams at car manufacturing companies. The research participants were four car manufacturing companies (Companies A, B, C and D) with their head offices in Gauteng, South Africa. The crisis management teams were selected as the target population because they actively attempt to remedy the crises and interact with various organisational stakeholders when a crisis situation occurs. The findings identified gaps in crisis communication planning and implementation, given the ever-changing business and public relations environments in which organisations operate. As a result, the researcher made recommendations that will assist public relations and communications practitioners today and in the future to handle various crises effectively in the motor industry. Ultimately, car manufacturing companies will benefit by improving the protection of their organisations and their stakeholders from reputational and livelihood threats and further reducing those threats’ negative impacts.
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    A communication perspective on change management : a case study of the Government Communication and Information System (GCIS) in KwaZulu-Natal
    (2010) De Kock, Yachal; Rawjee, Veena P.; Ramlutchman, Nisha
    This research emerges within the context of changes that occurred in the public sector post apartheid, which meant invariable changes within the organisation’s structure and processes. More specifically, it brought with it a changing role of communication in managing change. With communication being the lifeblood and binding element within an organisation, having effective and efficient communication within the organisation can therefore assist in keeping the various parts of an organisation together, making it easier for the organisation to maintain itself during change. This study locates Senior Communication Officers within Thusong Service Centres in the GCIS and investigates the role communication plays in managing change within the organisation. The study critically examines Lundwig Von Bertalanffy’s (1968) Systems Theory in understanding the interrelatedness of a system such as the GCIS and the role organisational communication channels play in maintaining the process of change. Furthermore, this study analyses the influence of the Chaos Theory within the concept of managing change and the flow of communication within an organisation. This study suggests ways in which Senior Communication Officers can play a vital role in managing change by analysing the underlying principles and concepts of the Chaos Theory and incorporating them within the role of communication during the change process.
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    Crisis communication planning and management at higher education institutions in KwaZulu-Natal
    (2010) Hussain, Sameera Banu; Rawjee, Veena P.; Raap, Peter John
    The National Plan for Higher Education (2001) provides a framework for achieving the vision of a single co-ordinated higher education system. In order to meet the goals of this plan, various technikons and universities had to merge. Pityana (2004: 4-5) points out that, in addition to opportunities, various challenges have also emerged from these mergers. One such challenge is that higher education institutions may find themselves in tensions with their partners which may result in disagreements that could lead to crisis situations. Marconi (2005: 262) argues that, in crisis situations, the pace of the conflict accelerates dramatically. This means that the affected parties have to react very quickly or risk having their ability to protect their interests substantially reduced, hence the need for a crisis communication plan. Implicit in this plan is the importance of communication. McCusker (2006: 108) maintains that, often in crisis a situation, communication gets distorted. As a result, rumours often supplant real facts. Thus, clear communication needs to be pre-planned and increased during a crisis. This dissertation, therefore, sets out to investigate the role of communication during the planning and management of crises at higher education institutions in KwaZulu-Natal. It reports on preliminary results of in-depth interviews conducted at higher education institutions in KwaZulu- Natal and offers recommendations so that crises planning and management may be improved upon.