Repository logo
 

Theses and dissertations (Management Sciences)

Permanent URI for this collectionhttp://ir-dev.dut.ac.za/handle/10321/14

Browse

Has files: YesSubject: search.filters.subject.Consolidation and merger of corporations

Search Results

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Strategic levers for merger and acquisitions in the financial services sector
    (2018) Asmal, Ridwaan; Kader, Abdulla
    Mergers and acquisitions (M&A) is a very topical area. Every organisation has its vision to become a reputable company which is achievable through maximising its market share and future growth. The rationale of the study was a review of mergers and acquisitions in the financial services sector in South Africa and the subsequent massive restructuring in terms of strategic importance and strategic levers from a turnaround perspective, hence we then trying to establish whether the mergers and acquisitions within that period has been effective based on brand image, culture (people effectiveness) and return on investment. The literature review documented and evaluated current and past research as well as the theoretical framework on strategic levers for mergers and acquisitions in the financial services sector. The researcher adopted the quantitative method of research by use of a survey questionnaire. The discussion was presented in a narrative format, and tables, graphs and figures emerging from the findings were used as a basis for the discussion, paying particular attention to the fundamental research objectives and questions. Relevant descriptive and inferential statistics were used to analyse the data collected uncovering some key issues through the analysis. An exploratory factor analysis was conducted and further multiple regression was applied to determine whether the independent variables of brand image and culture were significant predictors of the dependent variable, return on investment. The research findings and recommendations uncovered that from a turnaround perspective in mergers and acquisition deals, brand image, and the culture (people effectiveness) should be in sync to generate the desired return on investment. As a result of greater market share and attainment of other synergies, this would allow firms to muscle flex which lays the platform to launch into uncontested markets like Africa.
  • Thumbnail Image
    Item
    The development of an internal brand strategy for a post-merged organisation
    (2004) Hartley, Philip David; Raap, Peter John
    This thesis describes and analyses the integration process of mergers and acquisitions, which is often blamed for the failure of such undertakings. It explains the status quo for internal branding in general and in the environment of mergers and acquisitions. The two aspects are integrated in such a manner as to develop an internal brand strategy that resolves many of the common integration problems. Since the traditional focus on branding is on the external environment rather than the internal environment, the objective of this thesis is to emphasise the employee rather than the customer. As the writer believes that through the development of internal brand awareness and loyalty, the net effect is that the overall effectiveness of the entire merged organisation will increase exponentially. In this thesis, a meta-analysis approach is utilised to develop theory, thus this study is exclusively a qualitative styled study. The strategy developed in this thesis is not a once off fix, but is a continuous process that must be maintained and implemented by the management and shareholders of the organisation to ensure the success of the brand and the new merged organisation.