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Theses and dissertations (Management Sciences)

Permanent URI for this collectionhttp://ir-dev.dut.ac.za/handle/10321/14

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    Patients perception of service quality in Orthotics and Prosthetics Department at a selected university
    (2019-09) Thabethe, Nosipho; Penceliah, Darry S.
    Interest in orthotics and prosthetics has grown considerably over the last decade. South Africa is experiencing a shortage of registered orthotic and prosthetic specialists, and this poses a problem for patients who require artificial devices. In this sector, the most important strategy for orthotists and prosthetists is to obtain and maintain patient expectations and perception of service quality. Customer satisfaction and service quality are very important concepts that organisations must understand in order to remain competitive in business and hence grow. It is therefore vital for organisations to know how to measure these constructs from the patients’ perspective in order to better understand their needs and hence satisfy them. The aim of this study is to assess patients’ perceptions and expectations of service quality at Medical Orthotics and Prosthetics Department at a selected University in KwaZulu-Natal. The objectives are; to identify patient’s expectations in terms of the delivered services provided at the Medical Orthotics and Prosthetics department; to ascertain the perceptions of patients’ towards the services provided at the Medical Orthotics and Prosthetics department and to measure the gap between patients’ perceptions and expectations of service quality using a modified version of the SERVQUAL model. The instrument used to assess the patients’ perceptions of service quality was the SERVQUAL questionnaire, measuring expectations and perceptions according to the five service quality dimensions. One hundred and twenty patients were surveyed using the SERVQUAL questionnaire. The respondents were selected using non-probability sampling within which convenience sampling was applied. The data was analysed using descriptive and inferential statistical techniques. The study shows that patients' expectations of service quality exceeded their perceptions of the five service quality dimensions used in the SERVQUAL questionnaire. The smallest dimension gap score proved to be tangibles, while the largest gap score of the study proved to be assurance followed by responsiveness. Therefore, it is recommended that the selected (MOP) department attend to these gaps and ensure that the necessary strategies are implemented so that patients receive a high level of service quality as expected.
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    Monitoring and evaluation and its impact on the performance of the Sizakala Customer Services department employees at eThekwini Municipality
    (2021) Dlamini, Nonkululeko Nonjabulo; Mabila, Ndiphethe Olive
    The need to meet the organization’s objectives, to meet the set targets, to detect problems at an early stage is the reason Monitoring and Evaluation (M&E) should be executed in the organizations. The objectives of this study were to determine the understanding of M&E on the Sizakala Customer Services department employees and its practice in the municipality, to ascertain the impact of M&E on the performance of the employees in the Sizakala department, to determine how M&E contributes to the attainment of the objectives in the department and lastly, to identify challenges and to make recommendations to overcome the challenges facing M&E within the department. The study is demarcated at the Sizakala Customer Care department under the Sizakala Customer Services unit at the eThekwini municipality. The Sizakala department aims to help the community to obtain equal access to the services rendered by the municipality and other spheres of government. The program forms part of the eThekwini Municipality’s Integrated Development Plan (IDP). The program is to show the municipality’s obligation in keeping up with service delivery and an improved quality of life for all eThekwini citizens. There are (35) Sizakala Customer Service centres. The aim of the Sizakala centres is to bring services closer to all residents. Self-administered questionnaires were given to the total number of 41 participants at the Sizakala departments across the North, South, West and Central offices of the eThekwini Municipality, inclusive of Principal clerks and semi-structured interviews were rendered to cumulate data from 2 Monitoring practitioners, 2 Evaluation practitioners and 1 Sizakala manager. Probability sampling was employed in this study and the stratified sampling technique was used to conduct the research. A total of 31 questionnaires were returned from the participants which yielded a response rate of 76%. The Statistical Package for Social Sciences (SPSS) version 22.0 was used to do the quantitative analysis of data and the qualitative data was converted into the Excel spreadsheet to do the analysis. The study unfolded that the greater number of the respondents have an understanding of M&E and the majority are positive that employee M&E findings are fully implemented at Sizakala department. M&E helps employees to improve on their performance at Sizakala department. The study also unfolded that there are obstacles facing M&E at Sizakala department, which includes not having enough funding for M&E at Sizakala department. Subsequently, the Performance Monitoring and Evaluation (PME) unit has not conducted any evaluation for the Sizakala unit and is lacking experienced M&E staff and does not conduct walk-ins to monitor the unit. There is no internal M&E department at Sizakala Customer Services unit. The PME unit is an external unit that is responsible for M&E in the eThekwini municipality collectively. The researcher recommended that the Sizakala department needs to get more funding and resources for the M&E initiatives. The Sizakala department needs to establish its internal M&E department. In conclusion, this study can be seen as a contribution to the M&E philosophy.
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    Critical success factors in customer relationship management strategy in the Local Government authorities in Zimbabwe
    (2018) Chiguvi, Douglas; Rawjee, Veena P.; Balkaran, Rishidaw
    The aim of the study is to identify critical success factors in customer relationship management strategy success in the local government authorities in Zimbabwe. A thorough abridgment of the literature was conducted, mainly to understand the nature and structure of local government authorities in Zimbabwe as well as to identify critical success factors in CRM strategy success. The study outlined the nature and structure of local government authorities in Zimbabwe. The elements and concepts of customer relationship management (CRM) were reviewed. The frames of references for critical success factors were presented. Besides, factors of evaluating CRM strategy success were also analysed. The conceptual model framework was customized for local government authorities in Zimbabwe. A Meta-analysis methodology was employed and explanatory research approach was adopted by means of a survey strategy. 197 questionnaires have been collected from twenty one local government authorities in Zimbabwe. The findings of the study revealed that all of the ten critical success factors are significant and positively linked to CRM strategy success. Furthermore, the statistical tests show that success and failure of CRM strategy success are highly dependent on four major critical success factors including Implementation Approach, Change Management, Metrics and Implementation Strategy. However, process design and Buy- in Approach and Adoption have low significance impact in CRM strategy success in local government authorities in Zimbabwe. The results of the data analysis led to the creation of a framework which outlines the critical success factors in CRM strategy success in local government authorities in Zimbabwe and the CRM implementation Index which need to be followed before implementing the CRM strategy. This study has clearly indicated that customer relationship management forms a powerful strategy that local government authorities should apply to manage long-term relationships with their key stakeholders.
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    Public perceptions of motivational factors influencing employee's service delivery performance in Gauteng province/region
    (2016) Ngcobo, Nomnotho Deograssia; Lekhanya, Lawrence Mpele
    While research has been conducted, with regard to motivational factors impacting service delivery performance globally, not many studies have focused on public sector employees’ motivational factors and how they are perceived by the public, with specific reference to the South African public sector. Therefore, the understanding of these factors are clearly explained and clarified, in order to assist the South African public sector to improve service delivery performance across the board and to attract and retain a motivated, professional workforce. Motivational factors that influence the service delivery performance of employees include, salaries and benefits, training and development, and promotional opportunities, as well as employee recognition, job security and so on. The research sample was selected randomly, using a stratified sampling method and consisted of 100 participants, required to complete a 5-point Likert scale questionnaire in the presence of the researcher, who was present to assist in providing clarity where needed. A combined method of both quantitative and qualitative techniques was employed, while the analysis of data was done using the statistics package SPSS, version 21.0, with the results presented by figures developed in Microsoft Excel and gross tabulation tables. The findings of the study revealed that a lack of employee training and development negatively compromises quality of service delivery performance in the public sector. The study results further discovered that the absence of career development opportunities hinders the improvement of service delivery performance, as employees perceive this as an obstacle to their earning abilities in the long-term. Leadership was identified as a major factor that contributes considerably in influencing employees’ performance in the public sector. Moreover, the study’s results and literature show that the South African government has policies regulating motivational factors, for example the Performance Management System (performance appraisals), as well as the Skills Development Act 97 of 1998 (training and development). Nonetheless, public servants still exhibit signs of poor motivation. Therefore, the findings from this study can assist the public sector to enhance the motivational levels of employees, while improving public service delivery performance, as a whole.
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    TSAMs' perception of service quality at DuPont
    (2007) Naidoo, K. Silas; Raap, Peter John
    Organizations in the service sector had to make a radical shift in their strategy to embrace customer-centered philosophies in order to maintain a sustainable business. Without realignment to the new demands and with ever increasing pressures, a superlative customer service cannot be achieved. Companies are increasingly placing greater emphasis on customer satisfaction. Customers are becoming more and more sophisticated due to globalization. Customers are no more buying a product alone, but an accompanying service satisfaction. There appears to be a huge gap between perceived and expected service levels. A concerted effort should be made to either narrow or eliminate this gap. DuPont Performance Coatings is a major supplier of coatings to the automotive industry. It was, therefore, necessary to measure Toyota South Africa Manufacturing's perception of service quality provided by DuPont Performance Coatings. Once the levels of customer satisfaction within Toyota South Africa Manufacturing are measured, it could be used as a basis for recommendations towards improving the service levels of DuPont Performance Coatings. The study involves the use of the SERVQUAL instrument in order to ascertain any actual or perceived gaps between customer expectations and perceptions of the service offered. The study also determines how the management of service improvement can become more logical and integrated with respect to the prioritized service quality dimensions and their strategy to decrease service quality gaps. On behalf of DuPont Performance Coatings, the research objectives were, firstly, to identify Toyota South Africa Manufacturing's expectations in terms of quality services provided; secondly, to ascertain the perceptions of Toyota South Africa Manufacturing towards the service provided by DuPont Performance Coatings; thirdly, to measure the gaps between the expectations and perceptions by Toyota South Africa Manufacturing, using the SERVQUAL score, and, finally to calculate and measure the score of the five SERVQUAL dimensions. The researcher has opted for a census because the entire population that deals with DuPont Performance Coatings is relevant. Each member of the population was classified in certain biographical variables. Eighty respondents were surveyed, using the SERVQUAL questionnaire, and the data were analyzed using descriptive and inferential statistical techniques. The study showed that Toyota South Africa Manufacturing's expectations of service quality exceeded their perceptions on the five service quality dimensions used in the SERVQUAL questionnaire. The smallest dimension gap score proved to be tangibles, while the largest gap score in the study proved to be reliability, followed by assurance.
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    An evaluation of customer service quality at a selected resin company
    (2008) Moodley, Pragalathan; Govender, Jeevarathnam Parthasarathy
    The conditions for doing business are changing rapidly. In the last decade, the resin market has witnessed a substantial growth and rapid changes globally as well as domestically. Customer satisfaction is a critical issue in the success of any business system, hence, one of the key challenges of this market is how to satisfy and retain their customers. This issue is strongly related to how service quality is managed and which holds a significant importance to customers’ satisfaction and their perceived performance of companies. In order for companies to survive and grow, they must find new ways of thinking, which has led to doing marketing researches, especially those related to customer satisfaction. In this study, the SERVQUAL model was employed to establish the customers’ perceptions versus their expectations of service quality at Cray Valley Resins. Both primary and secondary data were used to inform this particular research. The research was quantitative in nature and conducted in the form of a self-administered survey. The type of study used was the cross-sectional analytical survey method. The summary of the findings reveals that the dimensions with the highest expectation were tangibles followed by responsiveness. Coincidently these two dimensions also had the largest gap scores. The overall mean gap score (-0.326) is relatively small. Thus, it can be concluded that although the customers hold a good opinion of the quality of the services provided, expectations of the services were higher.
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    Employee commitment to customer service in South Africa
    (2007) Premjee, Dipika
    Retailing no longer involves just growth or expansion into new product, consumer segments or geographic areas. Organisations are now learning to shift their emphasis to managing under conditions of modest, zero or for some organisations, under negative growth. This is to a large extend has been the result of changing consumer behaviour, the emergence of new competitors, global economic recession, and rapid technological advances in the retailing industries. These pressures of business today make many people think that the only thing that counts is financial success, i.e. being the investor of choice. In successful organisations everyone's energy is focused on the "Triple bottom line" as the target. That is, if the organisation has been built the right way, it will be the Provider of Choice, Employer of Choice, and Investor of Choice. The leaders of these organisations believe that people, their customers and business partners are as important as their bottom line. These companies realise that profit is the applause you get for taking care of your customers and creating a motivated environment for your people. Despite its importance, this topic has been given little attention in the academic literature. In the case of retailing, services are designed more to augment the core offering or add value rather than represent the core offering itself? The limited and fragmented research on retail services focuses on specific areas such as quality issues and store image. Thus given this void in the literature, the bases of the study would be to approach retail services as a strategic perspective by focusing on the service orientation of a retailer's business strategy. If a retailer decides to strategically augment its products with services, it is essential that the retailer make this change systematically with a long-term orientation. The study would involve examining one level of service orientation, i.e. individual level. In this research stream, a service orientation is treated as a personality measure whereby certain people are more service orientated than others.