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Theses and dissertations (Management Sciences)

Permanent URI for this collectionhttp://ir-dev.dut.ac.za/handle/10321/14

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    The role of talent retention as an employee motivator in the fast-moving consumer goods industry
    (2023) Manowah, Kavetha; Henha, Edwige Pauline Ngo
    The fast-moving consumer goods (FMCG) industry is a highly competitive and progressive sector where companies must attract and retain the best skills to remain relevant and successful. In this ever-changing, modernizing world, organizations are compelled to keep up with trends on how to manage employees, motivate, and retain them. This study aimed to investigate the extent to which talent retention strategies can be contributory factors to employee motivation, which positively influences the employee’s intention to stay with the organization. This study explored various talent retention strategies and tested their impact on employee motivation, using a series of analytical tests. An exploratory approach was used with a non-probability sampling design, specifically judgmental sampling was used as respondents chosen for this study were based on specific characteristics. Since the research design of this study is quantitative, a structured questionnaire was sent to 130 respondents, of which 124 respondents successfully completed the questionnaire. The results showed that there were gender inequalities in the workplace. Furthermore, employee participation had an influence on employee motivation. Compensation and benefits, training and development, and work-life balance did not have an influence on employee motivation, amongst other interesting findings. These findings are relevant to the FMCG industry and contribute to the existing framework of knowledge.
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    Factors influencing the consumer decision-making process regarding green fast-moving consumer goods in the greater Durban area
    (2023) Dorasamy, Bianca; Govender, JP
    There is an urgency regarding climate change. Consequently, environmental consciousness among consumers is more prominent now than in the past. However, although the motives for buying green products have generated scholarly interest due to environmental concerns, there is a gap in the literature in understanding consumer green purchase intention and actual purchase behaviour from developing countries. This study, therefore, aims to develop and test the applicability of green consumption of FMCG products grounded in the Theory of Planned Behaviour (TPB) and thus address the “attitudes–behaviour” gap documented in the literature from the perspective of South African consumers. A quantitative research approach following a descriptive research design was used to examine the factors influencing consumer purchase intention and the actual behaviour of Fast-Moving Consumer Goods in the Greater Durban Area, South Africa. The study uses non-probability convenient sampling collected from 381 South Africans residing in the greater Durban area of KwaZulu-Natal province. Structural equation modelling was applied in analysing the data. The finding of the study shows that pro-environmental attitude and perceived value (quality) of green FMCG products positively influenced green FMCG purchase intention, which in turn, positively impacted the actual purchase behaviour of green FMCG products. The findings further show that perceived value may be a barrier to green FMCG purchase intention, although the relationship was insignificant. This study provides practical implications for FMCG marketers in their bid to shift from conventional products to green products.