Faculty of Management Sciences

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The ability of the South African Small Medium Enterprise Development Programme to promote economic growth and employment
(2008) Jessup, Dylan; Myburgh, Cornelius; Raap, Peter John
The ability of the South African Small Medium Enterprise Development Programme to promote economic growth and employment. The Department of Trade and Industry (DTI) offers the Small Medium Enterprise Development Programme (SMEDP) incentive grant programme to qualifying manufacturers in South Africa. The status of the progress of this incentive grant programme is unknown. The DTI alluded to an impact study in the 2004 DTI Annual Report but no further reference or publication of results of the impact study has been made. The objectives of the study are to investigate the following three criteria of the SMEDP and to develop benchmarks and recommendations for future incentive grants offered by the DTI. • Rationale for implementation of SMEDP; • Exploration of SMEDP merits; and • Measure of SMEDP success. The study is a secondary analysis design with both qualitative and quantitative components. The qualitative component allows the researcher to reflect on the process by which the incentive programme under investigation came into being, whilst the quantitative component allows for comment on the result of the process as per the markers developed in the qualitative component of the design. There were 152 sample cases used in the study. The outcome measures are the output measures stated in the Medium Term Strategic Plan which are: • The number of jobs sustained. v i • The number of jobs created. • The number of Greenfield’s projects supported. • The fixed investment in Rand terms. • The improvement in employment levels. The DTI achieved certain of the stated objectives. The empirical data analysed confirms the achievement of these objectives. There is scope for further empirical investigation for the future development of incentive grants. The contribution of the SMEDP to economic growth and employment growth is evident and such government interventions should be continued. The recommendations from the study include further investigation into the following areas to improve the benefits provided by manufacturing incentive programmes: • Limit the incentive to a specified Rand value per job created; • Volume driven turnover growth not price driven turnover growth; • The continued inclusion of expansions in future programme; and • Specified sector programmes i.e. textile sector.
Academics perceptions of community engagement at a selected University of Technology in South Africa
(2021-09) Patchappan, Terslina; Govender, Ivan Gunass
The South African society is unambiguously in a flux, plagued with wicked challenges such as increased levels of poverty, youth unemployment and an extensive public health crisis, which have become the societal norm. Increased prominence exists for university programmes to alleviate these challenges and sustain the South African landscape. This study aimed to investigate the perceptions of community engagement amongst academics at a selected University of Technology, namely the Durban University of Technology in KwaZulu-Natal, South Africa. Academics’ perceptions towards community engagement are significant for the institutionalisation of engagement at the university. Against this backdrop, the main objectives of this study were to evaluate academics’ understanding of community engagement; assess the extent of their initiatives; determine their enablers and constraints to undertake such initiatives; and recommend strategies that could lead to an improved community engagement experience. The research design adopted was the quantitative paradigm, which entailed the distribution of a structured open and closed-ended questionnaire to the respondents. Against a Five-Point Likert Scale, the questionnaire comprised of six sections, each under a specific main theme related to the research topic. The simple random sampling technique achieved a sample size of 80 respondents from a target population of 102 academics. The sample respondents returned seventy-four questionnaires. This represented a high response rate of 93%, through the attribution of a personal method of data collection. Furthermore, the data collected was analysed using the Statistical Package for the Social Sciences (SPSS) Version 24.0 for Windows. Upon completion, the entire dissertation was verified against plagiarism through the Turnitin programme and achieved a 10% rating. The study found that workload demand and time are main inhibitors of community engagement. The researcher recommended that DUT should consider offering rigid empowerment and support structures for academics. Lastly, the research project concluded with directions for future research based on the insights of academics into community engagement in South African higher education.
Adoption of business intelligence by micro-small apparel businesses in the great eThekwini region
(2023-08) Mavutha, Winiswa; Corbishley, Karen; Kamwendo, Andrew
The increasing pressure of costs in the Small Medium Micro Enterprise (SMME) sector produces the need to continually improve management efficiency. This requires the use of different approaches, methods and tools. One method is the use of a digital business analytical tools, such as those related to business intelligence (BI). BI assists businesses with the analysis of information to make better decisions to improve business performance. The objective of this study was to determine factors influencing the adoption of BI in micro-small apparel retail businesses in the eThekwini region. This was a cross sectional study conducted among 161 apparel business owners who were selected using non-probability purposive sampling. Data was collected using an anonymous questionnaire. Multiple linear regression was conducted to determine the influencing factors for business intelligence adoption. The conceptual framework used for this study was the technology-organisation-environment (TOE) framework. The results from this study found that the factors that significantly influence the adoption of BI in micro-small apparel businesses in the eThekwini region are perceived relative advantage, organisational readiness, management support and organisational data environment. The results of this study have also indicated that there are not sufficient government incentives offered for technological innovations such as BI , particularly for micro-small businesses. While there are a number of government funding opportunities and business support mechanisms, the respondents indicated that government incentives do not support the adoption of BI and all the factors needed to be considered during the adoption process. The adoption and use of BI in the South African context could contribute greatly to the country’s GDP and generally create growth opportunities for South African SMMEs in the global market. Government support for such an initiative would help decrease the high unemployment rate in South Africa as more jobs would be created around the country through these projects.
Adoption of social media for effective marketing by micro-hospitality businesses in KwaZulu-Natal, South Africa
(2022) Nkosana, Tenson; Mnguni, Erasmus M.; Skinner, Jane Phyllida
The rise in popularity of social media as a marketing instrument has fundamentally changed the way in which small to medium enterprises, and small hospitality businesses in particular, interact with their clientele, especially in marketing their products and services. These small hospitality establishments (formal accommodation, guest accommodation, game lodges, events centres, restaurants and support services) have been influenced by social media and are compelled to adopt these platforms for effective marketing to keep pace with modern dynamics in tourist behaviour. The literature indicates that social media marketing in general has gained significant momentum across all sectors, with micro-hospitality establishments having embraced it fully in more economically developed countries. Although prior studies indicate that social media, with a particular reference to travel review sites such as TripAdvisor, are now regarded as the major sources of reliable travel information for tourists, as well as influencing their decisionmaking processes, evidence from the literature shows that there is limited industry-specific research into the adoption and utilisation of social media for marketing regarding small hospitality establishments in the context of a less economically developed country, and this is at a time when these establishments are struggling to survive and to regain their market share due to recent and ongoing travel restrictions. Research in this area is limited. This research was conducted to address this gap. The main aim of this study was to determine the effectiveness of social media as a marketing strategy taking small hospitality establishments in KwaZulu-Natal, South Africa as a case study. To achieve this, a review of literature provided insights into social media adoption for marketing, backed by relevant theoretical frameworks and specifically the unified theory of acceptance and use of technology 2 (UTAUT2). For data collection, both electronic and hand-delivered questionnaires were distributed to micro-hospitality establishments in KZN. Telephonic and live interviews as well as observations were also conducted with fifteen small hospitality establishments. A total of 70 respondents we engaged for this study through interviews, observations and questionnaires. The results from the study revealed that although social media marketing has been adopted extensively by small hospitality establishments in KZN, its effectiveness as a marketing strategy is not uniform across establishments and cannot be generalized. Empirical results further revealed that these establishments were not being systematic in the utilization of social media marketing, that other marketing strategies were sometimes as effective in this context and that some were failing to optimise the opportunities that exist. The major challenges highlighted by most small hospitality establishments were: lack of adequate funding, lack of specialized human resources, and the difficulty of measuring the actual impact of social media adoption. The conclusion drawn from the above empirical evidence and from the literature is that social media marketing is not an all-round strategy for effective marketing particularly for small establishments in a rural setting who are competing with hotel chains and franchises in urban areas. It is however the most significant marketing tool. It was therefore concluded that a combination of social media marketing, star grading and other informal means of assuring service quality, along with a clear marketing strategy adapted to the needs of the individual establishment, could provide the optimal matrix for effective marketing of small hospitality establishments in the context of a developing country. This study contributed in two ways: firstly, the research addresses the gap identified in the literature by providing evidence on the relative effectiveness of social media for marketing by small hospitality establishments in the context of a less economically developed country and, secondly, a social media marketing framework was proposed based on the evidence of shortcomings in marketing strategies by this group, highlighted by this study.
Analysing consumer product preferences for selected hedonic and utilitarian shopping goods in Durban
(2019) Kamwendo, Andrew Ronald; Maharaj, Mandusha
The retailing environment has shown that consumer purchases are dependent upon the consideration and subsequent evaluation of product attributes. As such, retailers have sought to investigate the sales affinities that exist between products. Given that consumer purchases are goal driven, researchers have investigated consumer purchases for goal derived product categories (utilitarian and hedonic products). The aim of this study was to investigate product attribute preferences for the establishment of a consideration set of selected hedonic and utilitarian cross-category shopping products in Durban. The quantitative study design based on a cross-sectional descriptive survey was conducted in two sequential phases. The study population consisted of consumers within the city of Durban. The study sample of 444 students selected from the Durban University of Technology, Mangosuthu University of Technology and the University of KwaZulu-Natal. Phase one of the study sample consisted of 231 respondents while Phase two sample was 213 respondents. Research respondents were chosen using convenience sampling. Quota sampling was also used to select respondent belonging to four generational groups. Respondents were purposely selected based on their capacity to give meaningful information relevant to the study. Two separate, self- developed instruments were used in each phase. The Cronbach alpha test was conducted to test for reliability of the first instrument. The results indicated acceptable, consistent scoring patterns for the sections of the research instrument. Respondents rated the importance of skincare and clothing detergent product attributes during the first phase. The findings of phase one of the study revealed that respondents classified skincare and clothing detergent products as slightly and moderately utilitarian, respectively. The study also revealed that the consideration of clothing detergents and skincare products is predominantly utilitarian in nature. No significant differences were found in the respondents rating of skincare and clothing detergent attributes. Product attributes valued by the consumer were found to be important to the consideration of clothing detergent and skincare product categories. The findings from the first phase of the study were used to develop questions used in the second phase of the study. Through the use of conjoint analysis techniques, skincare and clothing detergent product profiles were identified and ranked by respondents in their order of preferences. Pearson’s and Kendall’s tau correlation coefficient was used to validate the findings of phase two. Phase two of the study revealed that for clothing detergent products, product form is the most important attribute followed by product effectiveness. It is important to note that significant differences were found in the respondent's preferences for product attributes in terms of the respondent's demographics. For clothing detergents, significant differences were found in terms of respondents preferences for the price, scent, size and product form of clothing detergents. For skincare products, durability was the most important attributes followed by the brand of skincare products. In terms of demographics, significant differences were also found in the respondents preferences for skincare product attributes. The findings of the study are limited due to the low response rate among older respondents. Sampled respondents do not represent the population distribution in the city of Durban. The majority of respondents were unemployed students, therefore the findings of the study cannot be generalised. The findings of the study may also be limited due to the broad nature of the purchasing goals as well as the product categories. Consequently, generalised product attribute preferences were obtained. Therefore, future studies may benefit from narrowing the development of narrow purchasing goals and investigating subcategories. This study is the first to use conjoint analysis techniques to measure product category attribute preferences in South Africa. The study enhances to the existing body of knowledge in the South African retailing and marketing environment. The study has produced theoretical and practical contributions to the management of product categories offered by retailers. Moreover, the model proposed by the study simplifies the category management process enabling a retailer to simplify the investigation of consumer category preferences. Future studies should also test the model using other product categories and a larger population sample.
An analysis of attitudes, behaviour and perceptions of water use within urban households in the city of Durban
(2023) Banoo, Ismail; Dorasamy, Nirmala
South Africa is facing increasing water demands to meet the needs of a rapidly growing and urbanising population, including an urgent need for sustained economic growth. At the same time, climate change is driving the country towards a warmer and drier climatic future, with predicted longer droughts and intense floods. Climate change will result in reduced water availability to meet South Africa’s water demands of the future. This study addresses the urban water demand management challenge by focussing on the attitudes, behaviour and perceptions of urban households towards their water consumption, in a search for ways in which domestic demand for water may be substantially reduced. The analysis reflects the attitudes and perceptions of City of Durban urban dwellers in a period when water use restrictions are common across the country. Several national, provincial and local government calls have been made for immediate researched solutions for reducing urban water demand in South Africa (SA). The research study has brought to fore the complexity of competing forces shaping water demand and water use in the context of the socio-demographic composition of households living within different kinds of dwellings, as well as cultural, behavioural and attitudinal aspects of water consumption in City of Durban. In so doing, it aimed to inform public management policy and planning on effective ways to reduce water consumption and identify alternative and complimentary solutions towards effective water demand management. The essential questions the research addressed was to what extent do two key dimensions of urban structure - built form and the socio-behavioural characteristics of household behaviour, influence the pattern of water consumption across the Durban metropolitan area. Additionally, the study also investigated the extent to which people understood water-saving as an environmental concept and the need to conserve the natural resource, including what urban water users believed were the most effective water-saving habits, technology interventions and communication methods with water services authorities.
An analysis of quality culture and quality management practices in selected South African pharmaceutical organisations
(2019-01) Swartz, Bronwyn Claudia; Singh, Shalini
South African pharmaceutical organisations struggle to compete with their counterparts in other countries. To overcome this challenge, a suitable Operational Excellence (OpEx) strategy in their manufacturing environment can improve the quality of pharmaceutical products and encourage economic growth in South Africa. This study examined the contribution of a Quality Culture on OpEx in selected pharmaceutical organisations. The objective of this study was to develop a conceptual Model of Quality Management Practices supported by Quality Culture, for Category A pharmaceutical manufacturers in the South African Pharmaceutical Industry, to promote OpEx. This study followed a two-phase sequential embedded mixed method approach. Statistical results were derived from the analysis of quantitative data from a questionnaire which used a census sample. Thereafter, a qualitative phase included an in-depth exploration of a smaller purposefully selected sample of individuals. The sample size of the pilot study was one manufacturer while the main study target population consisted of 30 pharmaceutical manufacturers. Internal validity (reliability) was assured by Cronbach’s alpha in the quantitative phase for both the pilot and main study. External validity was assured through the use of a standard instrument in the pilot study and main study. Data saturation and peer review assured validity in the qualitative phase of the pilot and main study. Ethical clearance for this study was granted through DUT’s institutional channels. Results of the quantitative phase of the main study (n=17, response rate 57%) found a significant regression relationship (68%) between successful Quality Management Practices and the Quality Culture in pharmaceutical organisations. Quantitative analysis statistically confirmed the suitability of OpEx dimensions for the Model and established a correlation between these OpEx dimensions and four important organisational culture types namely: clan culture, hierarchical culture, adhocracy culture and market-driven culture. Results of qualitative data analysis (n=3) indicated that an appropriate blend of culture types supports OpEx in the South African pharmaceutical industry. Based on these findings, an OpEx Model was developed for South African pharmaceutical manufacturers. This study recommends that the OpEx model be adopted by South African pharmaceutical manufacturers to cultivate an appropriate blend of organisational culture types, within their overall Quality Culture. This will support and enable effective Quality Management Practices and OpEx. A limitation of the SA Pharma OpEx Model developed was that it lacked a financial component. Future research should include the financial component to expand on the SA Pharma OpEx Model.
An analysis of the quality of life of people living in urban, formal, low-cost housing settlements : a case of Mount Moriah
(2020-01) Govender, Lydia Trisha; Msweli, Pumela
Apartheid left a legacy of extreme poverty, high levels of unemployment, and have marred the housing context in the country. This makes South Africa a unique landscape for quality of life research. The aim of quality of life research is to advance human and social development to improve quality of life and standards of living. The aim of this study is to analyse the quality of life of people living in urban, formal, lowcost housing settlements, through a case study of Mount Moriah in Durban, Kwa-Zulu Natal. The study analysed how the Reconstruction and Development Programme (RDP) housing project improved the quality of life of RDP beneficiaries. The study utilised a quantitative methodology approach. The quantitative design took the form of a questionnaire with close-ended questions and served as an instrument of data collection. The questionnaire was administered to the housing beneficiaries in the Mount Moriah housing project. A total of 110 participants responded to the questionnaire. The data was analysed using the SPSS version 25.0. Descriptive statistics such as tables, frequency, percentage, bar and pie charts were utilised, and inferential statistics such as chi-square test was employed. The findings showed that there were more female-headed households than males; and that the majority of the beneficiaries were Blacks. The findings also showed that unemployment rates and level of crime was high and the majority of the respondents earned below the upper bound poverty line. On the basis of the findings of this study, it is recommended that government implements and promotes socio-economic opportunities and programmes to promote quality of life of people living in urban, formal, low-cost housing settlements.
Application of information and communication technology in uplifting rural Dibate community in South Africa
(2017) Hlatshwayo, Thandeka Precious; Neerputh, Shirleen
Different social classes of people in South Africa are divided, digitally. This phenomenon manifests as a disparity of information in ICT (Information and Communication Technologies), which is a matter of concern, as the use of ICT is acknowledged to greatly influence the world today, more specifically so in rural areas. An investigation to determine which factors affect rural communities’ access to information, as well as progress levels that can be realised in the support means employed by people resident in rural areas, through introducing ICT’s in their day-to-day living, thus addresses the purported ‘digital divide’. The study’s population was drawn from the Dibate Village community, located in Mmabatho in Mafikeng, South Africa. Recommendations from the findings, point out how ICT facilities can be utilised in the development of rural communities, not just socially but also economically. As main objective, the study evaluates and examines the use of ICT facilities for commercial activities, in uplifting the rural community in the area of Dibate Village. This study is of value to governmental and non-governmental organisations where improving both socio-economic development and service delivery is concerned, in South Africa’s rural areas.
Assessing successful land claims and the pursuit of co-management in protected areas : a case of Tala Private Game Reserve
(2017-08) Qwatekana, Zikho; Sibiya, Nozipho P.; Mnguni, Mzobanzi Erasmus
The government of South Africa has justifiable aims to address the injustices of the past, by calling on people who were dispossessed of their land rights through racially discriminatory laws since June 1913 to reclaim their land. Consequently, the Land Claims Commission has reported 150 claims in protected areas of South Africa. This has led to an agreement between the Ministers of Environmental Affairs and Land Affairs to facilitate a national approach for settlement of all claims within protected areas: co-management. This study sought to explore land claims in South Africa’s protected areas by assessing the co-management model used by the government to resolve these claims. This qualitative study was conducted to assess the appropriateness of co-management as the only strategy for resolving land claims within protected areas. The research was guided by four research objectives: (1) To explore the tourism potential of game reserves to derive economic benefits for claimant communities; (2) To determine community attitudes towards co-management agreements employed at reserves; (3) To ascertain the level of co-operation amongst stakeholders to ensure that the co-management agreements employed at reserves remains successful; (4) To establish the extent to which co-management agreements address and protect community land rights. The study employed a case-study approach, using a resolved land Claim at Tala Private Game Reserve. The game reserve is owned by the Nkumbuleni Community Trust, which represents the 211household removed from this land in the 1970s. Following the success of their claim in 2011 a co-management agreement was signed giving the community 70 percent ownership of the game reserve.A purposive sample was selected from the claimant community and a saturation sample from the game reserve’s management. Semi-structured interviews were conducted to provide in-depth understanding of the phenomenon under study. The findings reflect that co-management may be a logical approach to involving local communities in protected area management. It remains inconsistent and flawed, however, as a model to address land claims through reconciling the needs of conservation for tourism with land rights. This study argued that co- management may be a logical approach to involving the Nkumbuleni community in the administration of the game reserve. Recommendations arising from the study include but are not limited to the following: • Processes aimed at redressing past injustice in disputes over conservation land, regardless of the approach adopted, must bring with them a strong commitment to building institutional and leadership capacities within communities, and pay serious attention to the ways in which equity and social justice can be fostered after the settlement of a land claim. • Government must recognize that sufficient time and resources are fundamental to the success of co-management projects, and ensure that commitment to and funding for such projects are in place, including adequate support structures and training facilities; • Where the feasibility of the settlement option chosen is in doubt, there should be an option for a review of this option after a stipulated period; • Government must support all available settlement options, since in some cases alternatives, like lease-back or financial compensation, could provide better alternatives for communities; and • The community must be advised that co-management does not provide immediate benefits but involves risk-taking and benefit-sharing for all parties involved.
Assessing the influence of organizational culture on small, medium and micro enterprise’s business sustainability in the eThekwini Municipal area
(2024) Khoza, Ntokozo Thanks-Lord
This research accepted that the government of South Africa supports the development of Small, Medium, and Micro Enterprises (SMMEs) due to their potential to grow the country’s economy. The research then aimed to ascertain the extent to which the influence of organizational culture on SMMEs can influence business sustainability in the eThekwini Municipal area of South Africa. The study scrutinized the ability of SMME managers and operators on how they can through organizational culture ensure business sustainability in a way that contributes to sustainable economic growth. Additionally, the factors that influence the development and the performances of SMMEs in the eThekwini Municipal area were observed. The study follows the human behaviour of SMME managers, operators, and business owners as to how they can contribute to economic development and survive in the competitive market. Using simple random sampling, data was collected from various SMMEs in the eThekwini Municipal area. A total of 250 entrepreneurs responded to the questionnaire. This data was captured and analyzed on SPSS (version 26) and yielded descriptive statistics. The key findings were that the entrepreneurs revealed that business awareness; transparency; market capturing; opportunity recognition; market intelligence; clarity of purpose; business risk; creativity; self-motivation; and team spirit were all significant in founding and operating a successful business. A challenge that emerged from the respondents was that a high number of entrepreneurs did not give much significance to assuming responsibilities. However, they were taking good care of their environments and using their cultural values to reform the environment. The main objective is that entrepreneurs, operatives and managers must learn to assume responsibly if they are to build their businesses and environment that renounces incorrigible act. This could also be an avenue for further research.
Assessing the ward councillors' leadership characteristics and their impact on service delivery in eThekwini Metropolitan Municipality
(2018) Mbandlwa, Zamokuhle; Mishi, Syden
The local government level is considered as the first level of government that is closer to the people and expected to deliver the needs of the people. The ward councillors are entrusted with the responsibility of delivering the public services at local government level and also entrusted with control of the government resources of local government. The individual leadership characteristics of ward councillors contribute to how decisions are made at local government level and eThekwini Metropolitan Municipality as a big metropolitan in the country is viewed as a very important municipality, which is expected to produce effective leaders who will protect the image of the municipality and at the same time attract more investors from other countries to invest in the municipality and create employment opportunities for the people. The leadership characteristics of ward councillors have certain elements that can easily satisfy the needs of the people if they are applied effectively. The majority of ward councillors who participated in this study had a positive attitude towards the assessments of their leadership characteristics, but some individuals did not find it useful to participate in some of the questions due to personal reasons. Most of the ward councillors indicated that they found it difficult to fully participate in the making of by-laws, primarily because they lack the understanding of the local government policies; while others have lost interest in participating because the majority always make decisions against their wishes or views. The mixed methods approach for this particular study was used because the study seeks to discover human actions, institutions, events and customs with the aim of constructing what is being studied in sufficient depth and detail. This approach is more relevant to investigate service delivery issues in the municipality. A sampling size table developed by Krejcie and Morgan (2011:607-610) was used to determine that 86 participants formed an appropriate sample size for this study. Simple random sampling was used for this study because the whole population and sampling frame were available. The primary data was collected through self-administered questionnaires that were personally administered by the researcher to the ward councillors.
An assessment of the impact of the fourth industrial revolution on manufacturing small and medium enterprises : a case study of Durban, South Africa
(2023-08) Khuzwayo, Mlondi Eugene; Zogli, Luther-King Junior
Small and Medium-sized Enterprises (SMEs) play a significant role in economies of both developing and developed countries. They are one of key strategies in combating socio economic issues such as poverty, unemployment, and inequality. For this reason, it is crucial that they are sustained and elevated as the world is progressing from the third industrial revolution to the fourth industrial revolution(4IR). The aim of the research is to assess the impact of the fourth industrial revolution on manufacturing SMEs in Durban, South Africa. Manufacturing SMEs in Durban contribute about 20% of the gross value added to the economy of the city, which is a significant contribution. It is therefore imperative to uncover how the advancements in technology due to 4IR impacts this sector. A non-probability snowball sampling technique was used to obtain a sample of 20 respondents who were either owners or people in high management positions in Durban’s Manufacturing SMEs. Data was collected through structured interviews and analysed using content analysis, a qualitative data analysis technique. The results suggest that manufacturing SMEs in Durban know about 4IR. According to their understanding, 4IR is an enhanced and all-inclusive system that fuses physical, digital, and technological systems, built on prior revolutions to improve business processes, business growth and transformation through modern smart and intelligent technologies. The study recommends that manufacturing SMEs should prioritize education and training, innovate their business models to accommodate policies that relate to technological disruptions. They should also invest on innovation, research and development, and smart infrastructure and investment. Finally, this research suggests that SMEs in different industries do comparable studies to determine the effects of 4IR. The results further support a proposal for a study that evaluates the effect of Covid-19 on the use of 4IR by manufacturing SMEs in Durban
Attitudes towards social entrepreneurship among Enactus students at the Durban University of Technology
(2023-08) Mngoma, Thula Shirley; Mngomezulu, Bhekithemba Richard
Background South African universities have taken a keen interest in integrating entrepreneurial education into their curriculum. Entrepreneurship has been defined as the exchange of goods or services to satisfy a need, with the intention of creating wealth. However the emergence of socio-economic imbalances has led to a desperate need for innovative and sustainable solutions. Social entrepreneurship (SE) has become popular in recent years because of its ground-breaking innovations that are distinctively different from traditional business models. By definition, SE is a process undertaken by an individual with the intent to address existing and future socioeconomic issues such as health disparities, environmental neglect and poverty. While SE is less well known within the field of economic development, valuable information can be gathered through the research of what people think of and associate with SE in that context. Methodology A cross-sectional descriptive quantitative research survey design was used to collect data from 34 students from the Enactus team, sampled from the six faculties of the Durban campuses of Durban University of Technology (DUT). Data were collected using a self-administered online survey, adapted from a questionnaire by Luiz and Mariotti (2011). Data from both instruments were analysed using SPSS version 26.0. Results A significant number of respondents 81.1% (n = 34) agreed that there is a likelihood that they would start a social business to assist the upliftment of people in the future. The majority of respondents 90.3%, (n = 37) agreed that DUT does have a programme on SE available to Enactus DUT team members. This result indicates a significantly positive attitude towards SE and helping others (p < .001). Recommendations A comprehensive definition of SE should be taught to students during orientation workshops, upon joining the Enactus team. This will give new members an idea of what the team is involved in and what is expected of them. Career opportunities should be highlighted by stakeholders known by Enactus South Africa during national competitions and other business presentations, for the benefit of team members exiting the programme upon graduation. Conclusion The results of this study indicate that involvement in SE is affected by positive attitudes towards, and knowledge of, SE. Some students are not fully exposed to Enactus campus activities and may miss the opportunity to be involved in SE due to a lack of knowledge on SE and absence of entrepreneurial activities in the curriculum. Steps need to be taken to ensure that all students are made aware of the existence of Enactus on campus and the institution overall should integrate SE into the academic curriculum.
An autoethnographic study in youth development with technology entrepreneurship
(2021-10) Murugan, Rajenderan; Penceliah, Soobramoney
The inadequate participation of youth in business activities is disturbing in the light of the high rate of unemployment together with an education system that is not aligned to the needs of the economy. As a result, the majority of the youth prefer seeking employment and earning a salary rather than embarking on a business career which could be financially more beneficial to the individual, his/her family and the wider community The study aims to determine how entrepreneurship education coupled with the necessary coaching and mentoring can fulfil the primary role of preparing young South Africans to contribute towards the economic growth of the country and the prosperity of its people by engaging in entrepreneurial activities. This study leverages my entrepreneurial experience to mentor nascent entrepreneurs to collaborate in knowledge gathering, information sharing and business networking using ICT. Using the autoethnographic approach, the study explores my experiences in entrepreneurship from my early childhood as an observer in the family business and later as an entrepreneur highlighting my successes and failures. To ensure that my business experiences could make a difference in society, I have undertaken to mentor a group of aspiring youth entrepreneurs to add to their knowledge and experience. This could help ensure that they are sustainable in business, contributing to the growth of the economy through job creation amongst the unemployed and generating wealth for the alleviation of poverty in the community. A mixed methods approach guides the direction, collection and analysis of a mixture of qualitative and quantitative data in this study. The main premise for the use of quantitative and qualitative approaches in combination is that it provides a better understanding of research problems than either approach alone would have achieved. Here autoethnography becomes a powerful tool in feeling and practically putting one’s self in the other’s shoes, which otherwise would be logically analysed and clinically reviewed. The results suggest that youth entrepreneurship in South Africa is compromised by high levels of bureaucracy thereby limiting access to finance, a shortage of skills and a general lack of innovative thinking making the country less competitive on the international stage. The youth should be exposed to entrepreneurship education from primary and secondary school so that entrepreneurial orientation and intention are developed early, thereby ensuring that the aspiring entrepreneur is psychologically competent for a career in business.
Awareness of the space industry as a career opportunity in South Africa
(IGI Global, 2019) Zuma, Khanya Philani; Mason, Roger Bruce; Maharaj, Mandusha
The South African space industry is not seen by young learners as a potential career. The objectives of this study were to identify: high school students’ awareness of the industry, their perceptions of employment opportunities, and their knowledge of the industry’s educational requirements. A quantitative, descriptive survey with structured questionnaires was administered to 171 respondents. Purposive and quota sampling selected grade 10-11 students in rural, urban and suburban schools. Most respondents had some awareness of the industry, but had limited knowledge about career opportunities, especially in rural schools. Respondents were unclear about how and where to apply for space-related education. The space industry inadequately markets itself to students, so more outreach programs, sponsoring of science and technological projects, more scholarships, and encouragement of the Department of Higher Education to provide information about, and improve career guidance officers’ knowledge of, the space industry are recommended.
Black economic empowerment and local economic development in the accommodation sector : the case of Clarens, in the Free State Province
(2017) Mofokeng, Nyane Macdonald Ezekiel; Giampiccoli, Andrea; Jugmohan, Sean
In South Africa, the tourism industry has been identified as one of the key drivers for economic development and transformation of the country. Although South Africa joined the world tourism stage since democracy, the country still contends with issues linked to apartheid, such as poverty, inequality and transformation. More specific and related to this study is the transformation of the tourism industry. In this regard, an overwhelming majority of tourism enterprises are still under the ownership of the White minority. With the post-apartheid transition, the national government recognized that the unequal ownership structure within the tourism sector (as with most of the other economic sectors) needed to be addressed through a programme of transformation. Hence, the transformation programme introduced to counter the current dominance of the economic sector was called Black Economic Empowerment (BEE), followed by Broad-Based Black Economic Empowerment (B-BBEE); the programme aimed at redressing inequalities that were linked to the legacy of apartheid. The study employed both qualitative and quantitative data collection methods. A semi-structured questionnaire was used to gather in-depth information from respondents, based on their accommodation establishment. The data collected from the responses were analysed using Microsoft Excel. This study revealed that the accommodation sector is struggling to keep up with the 2014 transformation target of thirty percent. Incidentally, transformation as noted by the National Department of Tourism, within the industry currently stands at less than 3 percent and will struggle to meet the amended target of thirty percent in respect of the transformation targets set for 2017. Although the government has introduced many initiatives to promote Black participation within the accommodation sector, transformation has remained stagnant and Black ownership of accommodation establishments is almost non-existent. The study results have found that there are no Black business that operate within the CBD of Clarens and that businesses that operate in Clarens even though wholly White-owned, are indeed compliant with the Tourism BEE charter in spite of the results noting that no transformation has taken place. This is due to the issue of automatic compliance afforded to businesses based on their annual turnover.
Branding in small and medium enterprises in KwaZulu-Natal as a means of ensuring business survival
(2016) Ncube, Abbigail Mhini; Meintjes, Corné
Small to medium enterprises (SMEs) are known to be important for the development of economies in developing countries. This is so because SMEs create jobs therefore reducing unemployment and alleviating poverty. The South African government has done a lot to help SMEs grow and become established businesses. They offer, among other things, financial assistance and expert advice in the field of marketing, technology and venturing into foreign markets (SEDA, 2014). However, it seems that it is difficult for SMEs to establish themselves in the different sectors such as the Manufacturing, Retail, Service, Financial and Agricultural sectors. They complain among other things, of financial constraints and the global economic crisis (NCR report 2011). Olawale and Garwe (2010) go on to say that, SMEs in South Africa have a high failure rate compared to other countries and only about 7% of new SMEs become fully established firms. The reason for this might be the inability of those firms to utilise marketing and in particular branding to market their firms. Branding is the process of stamping a product, which the marketer offers with some identifying name, mark or a combination of both (Sawant 2012). Thus branding creates individuality in the product or service offered facilitating it to be distinguished and recognised in the market from competitors. For this reason different aspects of branding especially brand dimensions will be explored to identify shortcoming of SMEs branding practices to assist them survive the dynamic business environment. The study involved SMEs in KwaZulu Natal in the manufacturing, retail, agriculture and financial services sectors. To address the research problem a combination of quantitative and qualitative approaches were used. Participants, more specifically those from the very small SME category, were selected and questionnaires were distributed to them. Those participants who responded to the questionnaire, in depth interviews were held with them. In both approaches a convenient samplings technique were used to select participants. The data will be analysed by using normal descriptive statistics and content analysis. The problem under investigation in this study is that SMEs in KZN may lack the ability to harness branding in support of their business survival. SMEs are limited financially when it comes to creating a brand. Randall (2000) says that companies face a number of challenges when it comes to creating a brand such as mature markets, brand proliferation, consumer revolt, management failure, fragmentation of media and retailer power. The contribution of the study is to help SMEs in KZN to understand branding and especially brand dimensions to assist them survive the dynamic business environment. The study found that SME owners have an understanding of brand creation and management. However, they agreed that more needs to be done when it comes to creating strong brands. SMEs express the brand dimension of sincerity and competence when branding their products. They face financial constraints, lack of creativity and competition as some of the challenges when it comes to creating brands.
Bridging work experience with academic qualifications to improve employability of business studies graduates in Gauteng
(2023-02) Nkomo, Vuyokazi; Agbenyegah, Albert Tchey
Unemployment is one of South Africa's biggest challenges. The unemployment rate for graduates and others with university degrees currently exceeds 30 percent. Lack of work experience is cited as one of the main reasons for unemployment. Despite the relevance of work experience, there is insufficient evidence in the literature that it is used as the main criterion for recruitment. Previous research has shown that recruiters make recruiting recommendations based on applicants' work experience, overlooking other factors. This thesis examines the association between employment experience and graduate employability. A quantitative approach was utilised, aided by a questionnaire to collect data from a sample of 265 business graduates from the Gauteng province. The questionnaire yielded 124 responses. The data were analysed using Structural Equation Modelling. The main results showed that work experience had a positive, but statistically insignificant, impact on graduates' employability. These results suggest that work experience alone is not sufficient to make graduates employable. There are other aspects and skill sets such as behavioural skills, technical skills, strategic skills, and functional skills, which have a significant impact on graduate employability. Key stakeholders in higher education and labour markets should form meaningful partnerships in which they identify and prioritise the employability skills needed to seamlessly transition graduates into the industry. It is recommended that all students should be required to complete a workbased learning course or a structured internship as part of their studies, with students being required to work in the industry for a while before employment. In this way, they would be prepared to integrate into the industry after graduation, having already gained experience during work-based learning. A further recommendation is that employer involvement in course design and delivery could have a positive impact on graduate employability.
Building peace through land access and food security in the Nakivale Refugee Settlement, Uganda
(2017) Turyamureeba, Robert; Kaye, Sylvia; Harris, Geoffrey Thomas
This study was conducted between November 2015 and March 2016 in Nakivale Refugee Settlement, one of the oldest and largest refugee settlements in Africa. The objectives of the study were to determine the forms and causes of land conflicts in the refugee settlement; to establish the relationship between land conflicts and food security in the Settlement; to identify the strategies refugees adopt to cope with land shortage and food insecurity problems in the Settlement; to establish the residents’ perceptions of the effectiveness of interventions aimed at mitigating land conflicts and enhancing food security in the Settlement and its host communities. Interest in the study arose out of the reported persistence of food insecurity and land conflicts despite efforts to ensure food security and restore peace and security in the refugee settlement and the host communities. The study used exploratory, analytical and descriptive research designs to obtain qualitative primary data. Secondary data was obtained through documentary review. Primary data was collected using interviews, focus group discussion and observation. The study found that land conflicts involve the destruction of crops, livestock and even human lives and they sometimes culminate in costly legal battles in courts of law. They pit the Settlement Commandant against Ugandans in the Settlement, pastoralists against cultivators, pastoralists against pastoralists, cultivators against cultivators, refugees against Ugandans and refugees against refugees. The conflicts also oppose host communities against refugees, conservationists against encroachers on protected land and Ugandans in the Settlement against the government. The study also found the causes to be land-grabbing and fraudulent acquisition of, or claims on, land by unscrupulous people, encroachment on others’ land and protected land, high population growth, the presence of vacant land in the Settlement, competition over increasingly scarce land by cultivators and pastoralists, ambiguous settlement boundaries, contested land ownership, jealousy and antipathy. The study further established that there is a strong positive relationship between land conflicts and food insecurity. Violent land conflicts lead to the maiming and death of farmers, destruction of crops and livestock and deterrence of potential agricultural investors from investing in agriculture, thus lowering food production and increasing food insecurity. Land conflicts also render disputed land idle and therefore unproductive, leading to reduced food production; and, within families, land conflicts lead to land fragmentation which leads to reduced food production and increased food scarcity. Regarding refugee coping mechanisms, the study found that refugees in Nakivale resorted to both positive and negative coping mechanisms. Positive coping mechanisms include establishing small businesses, rural-urban migration, farming, education and resettlement, intermarriage, paid employment, and psychosocial support. Others were: borrowing money, casual labour, networking, remittances, spirituality and religion. Negative mechanisms include: cheating the system and self-integration, prostitution, early marriage, drug abuse, theft and robbery. The study also found that interventions in land conflicts in the Settlement were unsuccessful due to corruption and limited involvement of the beneficiaries. The challenges of implementing refugee policy in the Settlement were identified as limited funding, inadequate coordination and consultation between the district and settlement authorities, xenophobia and an increasing refugee population with insatiable demands. The study recommends the following: demarcation of the boundaries of the Settlement; relocation of some refugees to other settlements in the country; housing scheme for both refugees and nationals in the Settlement to enable everyone to live decently; affordable loans for both refugees and Nationals in the Settlement; introduction of plot numbers to resolve land conflicts among refugees; a structural plan for the Settlement; mechanization of agriculture in the Settlement and increased provision of farming inputs, such as fertilisers to all farmers in the Settlement; coordinated and participatory planning between settlement and district authorities, involving refugees and Nationals.