Faculty of Management Sciences

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Investigating the nexus of corporate social responsibility and marketing performance in a medium-sized clothing manufacturing enterprise in South Africa
(Bussecon International Academy, 2024-07-27) Maome, Itumeleng Judith; Zondo, Robert Walter Dumisani
Organisations all over the world are increasingly adopting Corporate Social Responsibility (CSR) as a strategic tool, not only for improving their brand image but also in making a meaningful contribution to the welfare of society. This trend includes incorporating socially responsible aspects into marketing strategies, resulting in goods and services that benefit the community at large. Small and Medium Enterprises (SMEs) play an important role in this framework as they contribute significantly to both social and economic growth. Using a quantitative methodology, this study examined the experiences of a manufacturing organisation in the eThekwini District Municipality of KwaZulu-Natal that has included CSR into its marketing strategies. The analysis employed the Ordinary Least Squares (OLS) method, with data evaluated using the Statistical Package for the Social Sciences (SPSS). This study collected and analysed pre- and post-CSR implementation quarterly data on sales performance and customer retention. The empirical findings offer a multifaceted picture of the impact of CSR on marketing performance. There appears to be a substantial relationship between customer retention rates and marketing performance following CSR implementation. Interestingly, the study discovered an inverse association between sales volumes and marketing performance, implying that a rise in sales does not always result in improved marketing results for the organisation in question. This unexpected consequence shows the intricate interplay between CSR programmes and marketing outcomes, providing useful insights for businesses, particularly those in the South African manufacturing sector that are attempting to negotiate the complexities of CSR-driven marketing strategies. This study contributes to a better understanding of how CSR efforts can be strategically integrated with marketing goals to promote both social and business success.
Corporate social responsibility practices : evidence from the automotive manufacturing SMEs in the eThekwini Metropolitan area
(Bussecon International Academy, 2024-07-26) Mvakwendlu, Nonophela Buhle; Zondo, Robert Walter Dumisani
Small and Medium sized Enterprises (SMEs) are regarded as a vital business sector in the South African economy. They elevate employment, reduce poverty, and increase the overall economic growth of any country. It is essential that SMEs should develop and grow. In ensuring their survival and growth, SMEs must be flexible and agile in every growth stage. Thus, Corporate Social Responsibility (CSR) is one of the strategic tools for business survival and growth. CSR is when organisations act responsibly and ethically towards society, the environment and other stakeholders, to maximise positive impact not just for profit. It is expected that the implementation of CSR can enhance the performance of SMEs. Consequently, the study assesses CSR practices applied by SMEs in the eThekwini Metropolitan Area. The study was quantitative in nature. It targeted 120 SME owners in the automotive manufacturing sector of the eThekwini Metropolitan Area. Data collected from 110 SME owners was analysed using version 27 of the Statistical Package for Social Sciences (SPSS). The results established that business performance increases when SME organisations support community, particularly when there is employee involvement in such support activities. Hence, the original value of this study is in its approach in uncovering the perceptions and involvement of SMEs operating in the automotive manufacturing sector in the eThekwini Metropolitan Area in KwaZulu-Natal (in South Africa) on their CSR practices.
Significant of cultural diversity on business performance in the parts manufacturing organisation in South Africa
(Bussecon International Academy, 2024-07-22) Khumalo, Philani Mndeni; Zondo, Robert Walter Dumisani
Organisations are in the midst of cultural change and transformation. Thus, the global market demands that they remain competitive, flexible and relevant in order to adequately react to culturally diverse changes in their human resources. This sentiment describes the importance of cultural diversity in organisations. Hence, this study examines the significant of cultural diversity on business performance in the automotive parts manufacturing organisations in South Africa. The study was quantitative in design, with the participation of middle-level managers in two large automotive parts manufacturing organisations in the eThekwini District Municipality in KwaZulu-Natal (in South Africa). Of the 168 individuals identified for participation, 118 participated in the study, representing a 70.2 per cent response rate. Descriptive and t-tests, using the Statistical Package for the Social Sciences (SPSS), were used to analyse data. Study results indicate that a culturally diverse workforce is associated with greater organisational performance, improved strategic decision-making and innovation. The original value of this study is its essence in providing opportunities and challenges of cultural diversity on business performance in the parts manufacturing organisations in South Africa.
Effect of transformational leadership on employee resistance to change at eThekwini automobiles : a perspective of leaders’ inspirational motivation
(Beykent University, 2024-06-01) Chukwuma, Nonye; Zondo, Robert Walter Dumisani
Transformational leadership and employee change resistance have been studied extensively. However, no systematic attempt has been made to reframe those findings in light of leaders' inspirational drive. The sample size of 170 participants from eThekwini automobile dealership organisations indicated that employees' intention to resist change was negatively associated with their managers' transformational leadership style focused on inspirational motivation. Transformational leadership's impact on employee resistance to change at eThewkini Automobiles in KwaZulu-Natal is examined through a leader's inspirational motivation. Inspirational motivation reduced staff resistance to change at these car companies, according to the transformational leadership tool multi-leadership questionnaire (MLQ). Various branches of 6 major automobile companies in eThekwini, KwaZulu Natal, South Africa were considered for this study. The study included 170 of 270 individuals. Both descriptive and correlational analysis were employed to test study objectives. The study found that inspirational motivation mediates the relationship between transformational leadership and employee resistance to change because transformational leadership reduces resistance, improves commitment, and embraces change. Inspirational motivation mediates transformational leadership in organisational change management, according to the study. The study suggests that management use inspiring motivation to promote change management acceptability and commitment to change and reduce employee resistance to change.
The implications for the curriculum of the learning opportunities provided to students studying office management and technology during work integrated learning
(Scientific Research Publishing, Inc., 2024) Ndhlovu, Thobekile Octavia; Ogunsola, Sijuwade Adedayo; Dlamini, Bongani Innocent; Zondo, Robert Walter Dumisani
The field of secretarial and administrative work is confronted with challenges posed by the quick development of office technology, organizational reor ganizations, and shifts in the global economy. These challenges impact not only the workers who are currently employed as secretaries or administrative staff but also higher education institutions and students pursuing administra tive careers. As a result, workplace demands must be better met by both in dustry and academic institutions. This study looks at the learning opportuni ties provided to Office Management and Technology (OMT) students during Work-integrated Learning (WIL). It also investigates the implications for the curriculum to enhance workplace and classroom learning and makes recom mendations for changes to the OMT curriculum at Universities of Technolo gy (UoTs). It further explores and presents the skills, attributes, and compe tencies that OMT graduates must have in the workplace of the twenty-first century. Moreover, it gives UoT office technology departments a thorough analysis of the advantages and disadvantages of their current curriculum, enabling them to make any necessary improvements. This research comprises a case study involving Durban University of Technology (DUT) and Mango suthu University of Technology (MUT). Due to its sole reliance on surveys, the approach was primarily quantitative; however, a petite amount of qualita tive data emerged from the open-ended questions. In addition to giving par ticipants a chance to voice their ideas, the qualitative questions served to in terpret the quantitative information included in the questionnaire. The study included two sets of questionnaires that were given to two distinct divisions in work-integrated learning and industry supervisors who oversee OMT stu dents at DUT and MUT. The analysis demonstrates how well the existing OMT program satisfies the fundamental demands of the sector. There is evi dence, that workplace and classroom learning both require improvement. For OMT curricula to be more relevant and responsive in workplaces, the study also identified new competencies and qualities that must be included. Ac cording to the findings, universities and businesses should work together to improve student readiness for professional needs and that the Office Man agement and Technology curriculum be revised regularly of the targeted population: MUT third-year OMT students who participated
Application of explainable artificial intelligence technique to model the predictors of South African SMMEs resilient performance during the Covid-19 pandemic
(Center for Strategic Studies in Business and Finance SSBFNET, 2024) Zhou, Helper; Chamba, Lucy T.; Zondo, Robert Walter Dumisani
Various studies have been carried out to establish the key drivers impacting small enterprise sustainable performance in developing countries. Despite many policy-oriented studies to uncover the factors influencing SME resilience in emerging markets, these firms continue to register high failure rate, which has been further exacerbated by the Covid-19 pandemic. Guided by a history of linear- and log-linear econometric model estimation that ignores potential network effects, our study extends the literature by implicating SMME resilience as a production network. Utilising data from both incubated and non-incubated SMMEs, marking a departure from traditional linear econometric models, radial basis function artificial neural network algorithm was invoked to establish the drivers of SMME resilience during Covid-19 regime. The study extends the literature by implicating eXplainable Artificial Intelligence (XAI) methods. Specifically, optimal SHapley Additive Explanations values (SHAP values) were computed to enhance the prediction output from the machine learning algorithm. The XAI analytics provide insightful findings on the key drivers which influenced the resilience of SMMEs during the Covid-19 pandemic. The importance of innovation through introduction of new products, company age and higher number of marketing mediums is confirmed however total assets, analytics, educational level and number of workers surfaced as a threat to these enterprises’ sustainable performance. The study recommends that both the government and SMEs should leverage XAI to identify their heterogeneous attributes and inform intelligent decision-making which necessities their resilient performance.
The impact of corporate social responsibility on financial performance in a selected medium-sized clothing manufacturing organization in South Africa
(Durban University of Technology, 2024) Maome, Itumeleng; Zondo, Robert Walter Dumisani
Corporate Social responsibilities (CSR) is an established idea that urges corporations to incorporate environmental and social responsibilities into their operations. It enables businesses to be socially responsible to stakeholders and the public. Small and medium-sized enterprises (SMEs) have received international recognition for their contributions to social and economic development. This study investigates the impact of CSR on financial performance at a medium-sized clothing manufacturing company in the eThekwini District Municipality of KwaZulu Natal, South Africa. The study was designed to be conclusive. It employs a quantitative approach, examining the experiences of an organization that has implemented CSR. The study's objective was met by gathering pre- and post-quarterly data on profitability and production costs. The data was analysed using the Ordinary Least Squares (OLS) model and the Statistical Package for the Social Sciences (SPSS). The findings show that CSR can boost financial performance by minimising business-related risks and compliance expenses, which leads to increased profitability and lower production costs. Any rise in profitability boosts the organization's financial performance, while any drop in production costs improves the company's financial performance. This study identifies the strengths and weaknesses of CSR in relation to financial performance in the selected medium-sized manufacturing business in South Africa.
The effects of idealised influence on the dimensions of employee resistance to change at the automobile dealerships in the eThekwini region of KwaZulu-Natal, South Africa
(Center for Strategic Studies in Business and Finance SSBFNET, 2023) Chukwuma, Nonye; Zondo, Robert Walter Dumisani
The effects of idealised influence as one of the four components of transformational leadership serve as a critical dimension of leadership style. Others include inspirational motivation, intellectual stimulation, and gaining the admiration, trust, and respect of the followers. However, this study focuses on the context of employee resistance to change and its varying dimensions about the role idealised influence plays as a mediator in mitigating resistance to change and facilitating a successful change implementation at selected automobile dealerships in eThekwini Region of KwaZulu-Natal. Idealised influence refers to the leader’s ability to act as role model and gain the admiration of employees and by so doing, positively influence employee’s resistance to change. The study examines the effects of idealised influence on employee resistance to change at the automobile dealership organisations in the eThekwini Region of KwaZulu-Natal. The study investigates the mediating role of idealised influence on employee resistance to change at the automobile dealership organisations in the eThekwini Region of KwaZulu-Natal. Assessment was based on the effect of this leadership style component and its impact on employees’ willingness to accept or resist changes introduced at the selected organisations. Of the 270 staff members identified for participation, 196 questionnaires were returned and analysed using the convergent data analysis as well as the Structural Equation Model (SEM). The study revealed that the idealised influence is positively associated with the staff quick acceptance of change. The study improves the existing framework with regards to understanding how leaders with idealised influence can facilitate change management acceptance of employees by embracing and inculcating the essence of idealised influence. The results can help managers and change management interventionists formulate human resource development to improve change management planning programmmes.
The effect of corporate social responsibility on human resource performance in the selected medium sized manufacturing organisation in South Africa
(2023-10) Maome, Itumeleng Judith; Zondo, Robert Walter Dumisani
— In recent years, the concept of Corporate Social Responsibility (CSR) has gained significant attention and popularity as a management philosophy in companies. CSR involves the integration of social and environmental concerns into a company's operations and interactions with stakeholders. While CSR has been primarily associated with large organisations, it is also important to recognize the contributions of small and medium enterprises (SMEs) to the social and economic development of a country. This study focuses on examining the effect of CSR practices on human resource performance in a selected manufacturing SME in South Africa. This study adopts a quantitative research design. The relationship between human resource performance (dependent variable) and variables such as employee turnover and labour absenteeism is examined. The measurements of these variables are transformed and statistically analysed using regression analysis. Pre- and post-quarterly data on employee turnover and labour absenteeism are collected to assess the impact of CSR implementation on human resource performance. The results indicate that there is no significant relationship between employee turnover and labour absenteeism with human resource performance post-CSR implementation. However, the study reveals that there is a positive relationship between CSR activities and human resource performance. An increase in CSR activities leads to an improvement in human resource performance.
Standardisation of quality testing and inspection tools for product quality improvement in a selected automotive assembly organisation in South Africa
(2023-07-31) Zondo, Robert Walter Dumisani
South Africa’s quality system in the automotive sector has developed a number of methods, tools and solutions to improve quality processes. The statistically analysed data, obtained from quality tests and inspections, is one of them. Thus, the product quality testing and inspection tools play a significant role in the control of variation in the production process. A good quality system cannot function without adequate quality testing and inspection tools. It has been established that the automotive sector has an abundance of such tools in their production processes, and it is necessary that they are standardised for optimum quality results. Therefore, this study examines the effects of standardising quality testing and inspection tools for product quality improvement in a selected automotive assembly organisation in South Africa. The study was quantitative in design and examined production and related experiences of the automotive assembly organisation that has standardised its quality inspection tools for product quality improvement. The Ordinary Least Squares (OLS) model, using Statistical Package for Social Sciences (SPSS) was used to analyse data. The company operates in the eThekwini Municipality in KwaZulu Natal. The study was achieved by collecting pre- and post-quarterly data for spoilage, cost of quality inspection and the external product failure as well as product quality. The results establish that the standardisation of quality testing and inspection tools does not improve product quality in the automotive assembly organisation in South Africa. However, the cost of quality testing and inspection has a relation to product quality resulting from the standardisation of quality testing and inspection tools. This study uncovers the strengths and weaknesses of standardising quality testing and inspection tools for product quality in an automotive assembly organisation in South Africa.

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