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Faculty of Management Sciences

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Subject: search.filters.subject.Retailing

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Now showing 1 - 5 of 5
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    Drivers and barriers of fast fashion implementation in South African retail
    (2023) Biyase, Nokwanda; Mason, Roger Bruce; Corbishley, Karen M.
    This study aimed to identify the factors that comprise the drivers of, and barriers to, the implementation of fast fashion clothing in the retail industry in South Africa via a case study of one of South Africa’s major fast fashion retailers. Using a quantitative, questionnaire-based, e-mailed survey to collect data from a self-selected convenience sample of 78 managers and employees, the study findings confirmed the importance of both information (store feedback and stock planning) and supplier relationships (capability and flexibility) as drivers of fast fashion. Overall, ‘capability’ was perceived overall as the most important factor, enabling adjustments to range, order size and market closer to the selling season. Barriers were confirmed as issues related to product (quality, authenticity, perishability) and social responsibility (environmental and exploitation/ethics) in the opinion of this retailer. Although both were perceived as important, environmental issues dominated, with respondents seeing the wastefulness and excessive consumption of fast fashion as the main barrier to its implementation in South Africa. The first research of its type in South Africa, the study contributes to knowledge about fast fashion in South Africa, and possibly in other developing countries, and should assist with the implementation of this strategy by South African retailers. Furthermore, a clear understanding of some of the negative opinions about FF might assist with a more socially responsible implementation.
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    Insight into the biases when measuring socioeconomics and demographics of consumers patronizing retail fashion design entrepreneurs: Germany’s perspective versus South African requirements
    (Shaker Verlag, 2022-05-29) Dobbelstein, Thomas; Pooe, Boitumelo; Überwimmer, Margarethe; Füreder, Robert; Kwiatek, Piotr
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    Creating enthusiasm about farmers’ markets in a post pandemic world : a South African-German comparison
    (Institut za inovacije, 2021-09-22) Dobbelstein, Thomas; Corbishley, Karen; Mason, Roger; Hair, Joe; Kropka, Zoran; Vlasic, Goran
    Before the pandemic farmers’ markets were fashionable places for shopping, entertainment, and socializing, and in many cases are no longer sources of cheaper or more convenient shopping. With the growth of the craft and the organic food movements, such products are often marketed through farmers’ markets. Entertainment (e.g., music) is also often provided. In South Africa and Germany, they were either closed or could take place only very limited during the pandemic. Why farmers’ markets were so popular may be due to a variety of reasons such as shopping, entertainment, and socializing. This research identifies what attracted customers to farmers’ markets before the pandemic and what creates satisfaction for the customer. The results help to re-vitalize farmers markets after the pandemic. A quantitative, descriptive, cross sectional study is used, based on a sample of 1141 respondents from an online-accessed panel of consumers. It is also a comparative study between a developed nation (Germany) and a developing nation (South Africa). The research culminated in a Kano model for farmers’ markets in each of the countries. There was considerable similarity in the ‘delight’ and ‘performance’ factors in the two countries, but only South Africa has ‘basic’ factors (two), while Germany had none. The study thus contributes to knowledge about consumer behavior and attitudes towards farmers’ markets and adds to the literature on the use of the Kano model, especially in South Africa
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    Factors encouraging and discouraging attendance at farmers’ markets : an application of The Kano Model
    (2021-07-27) Mason, Roger Bruce; Dobbelstein, Thomas; Corbishley, Karen M.
    Farmers’ markets have become fashionable places for shopping, entertainment, and socialising, and in many cases are no longer sources of cheaper or more convenient shopping. With the growth of the craft and the organic food movements, such products are often marketed through farmers’ markets. Entertainment (e.g., music) is also often provided. Such shopping locations often charge premium prices. Why farmers’ markets have become so popular may be due to a variety of reasons such as shopping, entertainment, and socialising. Furthermore, a variety of different factors may cause customer satisfaction or dissatisfaction. This research is trying to identify what attracts customers to farmers’ markets and what creates satisfaction for the customer. A quantitative, descriptive, cross sectional study was used, based on a sample of 1141 respondents from an e-mailed survey to an online-accessed panel of consumers provided by a commercial panel provider. It is also a comparative study between a developed nation (Germany) and a developing nation (South Africa). The research culminated in a Kano model for farmers’ markets in each of the countries. There was considerable similarity in the ‘delight’ and ‘performance’ factors in the two countries, but only South Africa has ‘basic’ factors (two), while Germany had none. The study has thus contributed to knowledge about consumer behaviour and attitudes towards farmers’ markets and has added to the literature on the use of the Kano model, especially in South Africa.
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    A comparative investigation into the changing use of shopping malls in Germany and South Africa
    (JBRMR, 2019-07) Mason, Roger Bruce; Dobbelstein, Thomas; Corbishley, Karen Margaret
    Based on the decline in development of new, and use of existing, shopping malls that is happening in the USA due mainly, it seems, to e-shopping, a comparative study was conducted to investigate perceptions of shopping malls and their use in Germany (a developed country) and South Africa (a developing country). Are attitudes towards mall shopping changing, or are there other factors influencing changes in mall shopping, e.g. increase in e-shopping, lack of security (especially effect of crime in South Africa), preference for localised shopping, etc.? A questionnaire was developed from the literature and distributed via e-mail to a comprehensive database of consumers, collecting a pre-set, socio-demographic quota sample from the defined target groups. The resultant data was analysed using relevant descriptive, inferential and multivariate statistics to identify the importance of the various factors. The main finding was that South African consumers are increasingly using shopping malls, whereas German consumers are using malls slightly less than they did 2 to 3 years ago. South Africans would like to see better entertainment and unique experiences in malls, while Germans would like to see malls developing a stronger identity, integrating themselves more into their communities and acting for the good of the community they serve.