Factors influencing the demand and consumption patterns of green products (FMCGS) in the greater Durban area

Abstract

The study focuses on analysing factors influencing the demand and consumption patterns of green products (FMCGs) in the greater Durban area (Glenwood, Greyville and Durban Central). Over the years green marketing has been an evolving topic, yet the market share of green products is significantly low. Green products are part of holistic green marketing and the progression of this type of marketing has also evolved to the point where almost every consumer is aware of it.