Factors influencing the demand and consumption patterns of green products (FMCGS) in the greater Durban area
| dc.contributor.advisor | Hawkins-Mofokeng, Raymond Hilary | |
| dc.contributor.author | Chauke, Obed Freedom | en_US |
| dc.date.accessioned | 2022-09-16T08:04:50Z | |
| dc.date.available | 2022-09-16T08:04:50Z | |
| dc.date.issued | 2019-09 | |
| dc.description | Submitted in fulfillment of the requirements of the degree of Master of Management Sciences in Marketing, Durban University of Technology, Durban, South Africa, 2019. | en_US |
| dc.description.abstract | The study focuses on analysing factors influencing the demand and consumption patterns of green products (FMCGs) in the greater Durban area (Glenwood, Greyville and Durban Central). Over the years green marketing has been an evolving topic, yet the market share of green products is significantly low. Green products are part of holistic green marketing and the progression of this type of marketing has also evolved to the point where almost every consumer is aware of it. | en_US |
| dc.description.level | M | en_US |
| dc.format.extent | 132 p | en_US |
| dc.identifier.doi | https://doi.org/10.51415/10321/4251 | |
| dc.identifier.uri | https://hdl.handle.net/10321/4251 | |
| dc.language.iso | en | en_US |
| dc.subject | FMCGs | en_US |
| dc.subject.lcsh | Consumers' preferences--South Africa | en_US |
| dc.subject.lcsh | Consumer goods--South Africa | en_US |
| dc.subject.lcsh | Consumers--Attitudes--Research | en_US |
| dc.subject.lcsh | Green products--Research | en_US |
| dc.subject.lcsh | Brand name products | en_US |
| dc.subject.lcsh | Green marketing--South Africa | en_US |
| dc.title | Factors influencing the demand and consumption patterns of green products (FMCGS) in the greater Durban area | en_US |
| dc.type | Thesis | en_US |
| local.sdg | SDG12 |