An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself

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2007

Cochetel, Fabrice

This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change.

Thesis (Masters in Marketing), Durban University of Technology, Durban, South Africa, 2007.

Brand loyalty, Surfing--South Africa, Management--Dissertations, Academic

https://doi.org/10.51415/10321/89