An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself
| dc.contributor.author | Cochetel, Fabrice | en_US |
| dc.date.accessioned | 2007-10-18T13:54:48Z | |
| dc.date.available | 2007-10-18T13:54:48Z | |
| dc.date.issued | 2007 | |
| dc.description | Thesis (Masters in Marketing), Durban University of Technology, Durban, South Africa, 2007. | en_US |
| dc.description.abstract | This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change. | en_US |
| dc.description.level | M | en_US |
| dc.format.extent | 162 p | en_US |
| dc.identifier.doi | https://doi.org/10.51415/10321/89 | |
| dc.identifier.other | 306841 | |
| dc.identifier.uri | http://hdl.handle.net/10321/89 | |
| dc.language.iso | en | en_US |
| dc.subject | Brand loyalty | en_US |
| dc.subject | Surfing--South Africa | en_US |
| dc.subject | Management--Dissertations, Academic | en_US |
| dc.subject.lcsh | Sports--South Africa--Marketing | en_US |
| dc.subject.lcsh | Sports sponsorship--South Africa | en_US |
| dc.subject.lcsh | Consumer behavior--South Africa | en_US |
| dc.subject.lcsh | Advertising--Brand name products--South Africa | en_US |
| dc.subject.lcsh | Brand loyalty--South Africa | en_US |
| dc.title | An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself | en_US |
| dc.type | Thesis | en_US |