Faculty of Arts and Design

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The eco-bride : development of an environmentally-friendly bridal collection for a South African market
(2013-10-17) Schultz, Wendy Lynn; Kadwa, Farida; Pratt, Deirdre Denise
The Eco-Bride study is a practical product development research project in the fields of fashion, textiles, and sustainability. Currently it is considered fashionable to host an "eco-friendly" wedding, both because people are becoming more environmentally conscious with the prospect of global warming and also because the fashion industry, too, is attempting to reduce its impact on the environment. However, in spite of a growing trend in "eco-weddings", the bridal gown remains a conventional garment with a heavy carbon footprint. The intention of this study was thus to develop and produce a range of environmentally-friendly bridal gowns in order to create alignment between trendy eco-weddings and the bridal gowns worn to these functions. this was considered to fill a gap in the local market and to work toward educating both brides and industry as to a product offering which is less harmful to the environment. To this end, mixed methods action research was carried out within a constructivist worldview, firstly, to explore what might be construed as an environmentally-friendly bridal gown and secondly, to establish what would appeal to South African brides. The concepts of eco-friendly design models, sustainable fashion, celebrity and product fetish, customer behaviour and product development strategies were investigated in order to conceptualise, design and produce a collection of ten Eco-Bride-branded gowns for the South African market. It was hoped that the development of an environmentally-friendly bridal collection might assist in opening up the market to eco-fashion bridal wear. Further products of the research included instructional videos of the eco-friendly design-make process, which were intended to create awareness of the various eco-options in both the textile industry and bridal fashion market.
I love Turtles! A Visual art practice-based exploration of the emergent endangered sea turtles of the KwaZulu-Natal Coast
(2024-08) Human, Nicolaas Cloete; Chapman, Michael; Wade, Jean Philippe
The study aims to explore and portray awareness of the endangered sea turtles on the east coast of southern Africa. The approach proceeds by way of considering environmental contexts, both societal and artistic, against which I place my own paintings, together with my reflection on the motif of the sea turtle. I explore salient points of the social context, which may be broadly classified as the ‘Anthropocene’ debate. The discussion of the Anthropocene and the selective examination of activist ecological artworks may be described as qualitative in their assessment and evaluation of the academic literature in the field. Similarly, qualitative is the description of my field work in the intervention of scientists and practitioners in the lives of the east coast turtles. When I turn to my own paintings, the method is that of practice-based research: as a way of artistic production of an aesthetic object, the production accompanied by my placing of the paintings within a broad ‘history’ of the genre while, at the same time, I reflect upon my practice. How might my paintings question, or even attempt to bridge, an ontological division between the human and the non-human world, as associated with the Anthropocene?